The International LGBTQ+ Travel Association (IGLTA) has just unveiled a fresh visual identity of its core brand elements across its website, mobile site, emails and social media channels. Reflecting the growth and evolution as the global leader in advancing LGBTQ+ travel, the bold and vibrant redesigned logo celebrates the breadth of services and inclusive experiences that IGLTA members offer to travelers. IGLTA President/CEO John Tanzella will discuss the association’s evolution at ITB Berlin, the world’s largest travel trade event, on 8 March.
With creative direction from IGLTA, the design team at R&R Partners was challenged to produce a visual identity that condensed IGLTA’s mission into a single image, representing the most comprehensive brand update since the association was founded in 1983. The rainbow palette of the new logo symbolizes diversity and inclusivity; but it’s also modern, with its own color spectrum. The IGLTA name is still present—yet the image can stand alone as a multicolored globe, surrounded by icons of discovery and adventure. The new logo extends to the philanthropic IGLTA Foundation as well.
“We are excited to share our new branding as one of many parts of our transformation, highlighting the foundation IGLTA was created on while showcasing the evolution of the association,” said John Tanzella, IGLTA President/CEO. “Our refreshed logo and streamlined brand architecture convey the continuing evolution and growth of LGBTQ+ tourism, and proudly displays the characteristics we want to communicate to travelers and the industry at large.
“Even though our logo is changing, we are staying true to our purpose and dedication to LGBTQ+ inclusion,” continued Tanzella. “What we stand for, providing travel resources while continuously working to promote equality and safety within the LGBTQ+ travel community, will never change.”