KASA Hotel Collection names new Chief Marketing Officer


KASA Hotel Collection announces the appointment of Pablo Gonzalez as Chief Marketing Officer of KASA Hotel Collection in Mexico. KASA Hotel Collection currently operates one hotel located in Aldea Zama, Hotel KASA Parota Tulum. A second KASA hotel, the Hotel KASA Riviera Maya will open in June, followed by a third in September 2019. Two additional hotels are planned for 2020. Hotel KASA Parota Tulum and Hotel KASA Riviera Maya are both members of Small Luxury Hotels of the World (SLH).

Pablo Gonzalez brings a wealth of hospitality management expertise to KASA Hotel Collection, most recently as Director of Sales and Marketing of Colibri Boutique Hotels in Tulum and Little Corn Island, Nicaragua.

He is responsible for the positioning of the KASA Hotel Collection and for growth through traditional and digital marketing and management. He will manage a staff of 12 people, with responsibilities ranging from content creation to reservations.

A local expert when it comes to everything Riviera Maya (and especially the beach), Pablo is always on the lookout for fresh ideas in the Yucatan Peninsula to bring to the new hotel group. He prides himself on being able to share spots known only to locals, ones that tourists have not discovered.

Pablo’s business management approach is extremely well balanced, combining outstanding analytical skills with a hands-on style. His more than 15 years in the hospitality industry has spanned virtually all areas of sales and marketing as a group and wedding coordinator, e-commerce manager, national and international group sales manager, FIT sales manager, and director of sales and marketing. His pedigree includes tours at prestigious international hospitality brands including Starwood and Hyatt where he was instrumental in achieving growth and success. Most recently, he served as DOSM for five boutique members of Small Luxury Hotels of the World. He is the recipient of a MBA degree in Hotel Management from Universidad Iberoamericana in Mexico City.

Gonzalez’s philosophy is one of exceeding expectations and of creating guest experiences that are truly memorable. A native of Mexico City, Gonzalez understands the complexities and intricacies of the Mexico hospitality market and brings passion and excitement together with hands-on resort experience to his new position. Some of the areas which he plans to focus on include revenue management, staff education, culinary, sustainability, local pride and innovation.

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Chief Assignment editor is OlegSziakov