Statistics released by Malta’s National Statistics Office for inbound tourism for 2018 show that Malta’s popularity in the North American market is still trending.
The Hon. Konrad Mizzi, Minister of Tourism for Malta, noted that the US was one of the fastest growing tourism markets for Malta, recording a dramatic increase of 31.9% from 2017 to 2018, with a total of 47,170 Americans visitors. The increase from Canada in 2018 was 6.6% (15,015 Canadians) bringing the total arrivals in 2018 from North America (US & Canada) to a record breaking 62,185. This sunny archipelago in the Mediterranean recorded an overall 2.6 million visitors (+14.3% between 2017 and 2018), bringing a record number of tourists to Malta from around the World.
Malta is turning into one of the Mediterranean’s top all season destinations due to its success in developing a multitude of off-peak events, and mild year round warm, sunny climate. According to Michelle Buttigieg, MTA Representative for North America, “although the dramatic increase in 2018 is due in large part to the yearlong celebrations of Malta’s Capital, Valletta, as the 2018 European capital of Culture, Malta also has a rich and diverse annual calendar of festivals and events that continue to attract visitors for the off-season.”
Buttigieg continued, “if the overwhelming number of people stopping at the Malta Booth last month at the January 2019 New York Times Travel Show is any indication, this market will continue to boom.” The MTA is very proactive in North America, both with travel industry organizations such as the United States Tour Operators Association (USTOA), and Virtuoso, a network of luxury travel agents.
Buttigieg further stated, “MTA has also garnered major publicity in the US and Canada because of its proactive work with prominent journalists and social media influencers.” Buttigieg added, “an important part of Malta’s appeal to the North American traveler is that English is an official language, and that Malta is a safe, peaceful, and stable EU democracy.”