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The Seychelles Islands displayed at the MATKA Nordic Travel Fair 2019

Written by Dmytro Makarov

The Seychelles Tourism Board team in the Nordic Regions brought some sunshine to cold Finland as the Seychelles destination was represented at the MATKA Nordic Travel Fair 2019.

The Matka trade show, which is the largest travel fair in the Nordic Region, was held in Messukeskus Helsinki from January 17 to January 20, 2019. It’s the main travel platform in the region where everyone meets to conduct business.

During the 4-day event, the Seychelles Island stand, which consisted of the Seychelles Tourism Board (STB), team members alongside other trade partners was located in the ‘Sun & Sea’ themed area together with other exotic destinations. The opportunity allowed the team to actively entice visitors to get to know the Seychelles Islands.

The delegation comprised of STB Marketing Director for Nordics, Ms. Karen Confait and Marketing Executive from STB headquarters, Ms. Melissa Samardzija, Mr. Ash Behari from Coco de Mer Hotel & Black Parrot Suites and Ms. Amy Michel representing Mason’s Travel.

The other participating partner on the STB stand included Finnish Tour Operators “Mr. Travel”, who was also present to assist with the promotion of the destination and offer their services to Nordic customers willing to visit Seychelles.

Several other operators also provided flyers with special offers, which were important as clients were looking for prices and packages.

The first two days of the trade show were mainly dedicated for trade professionals (B2B), whereas the remaining days saw a high attendance of the public in general. Ms. Confait mentioned that they noticed that many visitors who visited the STB stand for information, had already booked their trip to Seychelles, while others were shopping around to decide on their next holiday destination.

On the first day of the fair, STB in partnership with Emirates hosted the main Finnish trade partners to a networking dinner, a small token to thank them for their continued support on the market and to encourage them to keep Seychelles in mind while proposing holiday destinations to their clients.

Talking about Seychelles participation at Matka 2019, STB Marketing Director for Nordics, Ms. Karen Confait mentioned that the STB team took the opportunity to meet several regular collaborators including Qatar Airways, Emirates and Turkish Airlines as well as our main trade partners from both Finland and Sweden. She also commented on her satisfaction at the volume of people visiting the stand this year.

“It is very encouraging to see that the destination is thriving in the Nordics. Each year we have seen the growing interest and Matka is the ideal platform for us to meet our main partners at the beginning of the year to discuss the action plans for the year as well as to continue to build and strengthen our relationship with the travel trade” said Ms. Confait.

The Matka Trade Show 2019 recorded a total number of 64,589 visitors compared to 63,599 visitors in 2018, showing an increase of 1.56% in the number of visitors attending the show this year.