Tourism Minister, Hon Edmund Bartlett says major hotel brands in Israel have expressed interest in investing in Jamaica and are expected to visit the island soon.
“I am very happy to share that our meetings in the Mediterranean have been very fruitful. We have met with a number of hoteliers including the luxury brand Brown Hotels. Their properties are a very trendy group, similar to the Hard Rock brand, and I am sure it will be a great addition to our Kingston or Montego Bay offerings,’ said the Minister.
Brown Hotels is a rapidly-expanding global boutique hotel brand with roots in Tel Aviv. Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman. Their properties include four hotels in Tel Aviv, two in Jerusalem and one in Croatia.
The Minister also noted that the investors have accepted his invitation to visit Jamaica, and should be in attendance at the upcoming Jamaica Rum Festival.
The Festival, which will take place at place at Hope Gardens on March 9 and 10, is being presented by J. Wray & Nephew Limited’s Appleton Estate Jamaica Rum brand in partnership with the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF). It aims to promote brand Jamaica, boost tourism in Kingston and showcase Jamaica’s cultural excellence in rum, food and music.
“I am looking forward to continuing our discussions when the team arrives in Kingston next month. I am also excited that they will get an opportunity to attend this major food festival we will be hosting in Kingston. This is a potentially big find and they are ready for the Caribbean particularly Jamaica because of our music and rum which are so appealing to young people,” said Minister Bartlett.
The Minister is currently in Israel to participate in the Annual International Mediterranean Tourism Market event.
The International Mediterranean Tourism Market (IMTM 2019) is an annual tourism event that brings together professionals and service providers from the tourism industry and introduces new attractions and tourist destinations.
The Minister is expected to return to the island on February 18.