Touchroad International Holdings chairman Dr He Liehui has been appointed Zimbabwe’s tourism ambassador to China.
Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira made the appointment on Tuesday at the launch of Tour Africa-New Horizon Project.
Black Panther movie star, Danai Gurira, rugby player Tendai “Beast” Mtawarira and songstress Penelope Jane Powers (PJ Powers) have also been appointed tourism ambassadors.
Liehui appointment follows his exploits in advancing Zimbabwe as a favorable tourism destination.
Through his mentorship Touchroad International will see Zimbabwe receiving 350 Chinese tourists every month from March this year.
This endeavor is meant to carry on the momentum currently prevailing in the tourism industry where according to the figures released by the Zimbabwe Tourism Authority, the country received about 2,7 million tourists in 2018, surpassing the peak recorded in 1999.
Speaking at the launch of Tour Africa-New Horizon Project, Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira, said the initiative is meant to ensure that the tourism sector is proficiently marketed globally.
“The launch of Tour Africa comes at a time when we as Government are re-engaging the world to come and invest in Zimbabwe. As such, we have also made strides to ensure that we are ably represented by patriotic Tourism Ambassadors regardless of race, color or creed.
“I therefore, wish to take this opportunity to officially announce that my ministry has appointed the following Ambassadors for tourism promotion: Dr He Liehui, Tendai Mtawarira, Danai Gurira and PJ Powers.
“The Ambassadors will be officially appointed at an appropriate time. However, because he is present with us here today, I officially present the Ambassadorial Certificate to Dr He Lihue,” said Minister Mupfumira.