Seibu Railway Co., Ltd. — which links the Tokyo hubs of Ikebukuro and Shinjuku with well-established destinations, Chichibu and Kawagoe, in Saitama Prefecture — has been driving a campaign utilizing comic characters “Kanahei’s Small animals,” which are hugely popular in Japan, Hong Kong and Taiwan. These characters are drawn by a Japanese illustrator and manga artist who goes by her one-name pseudonym Kanahei.
“SEIBU KAWAGOE PASS” train tickets, can be each redeemed for a gift, one of limited-edition “Seibu Railway x Kanahei’s Small animals original designed drink bags,” if they are shown at the designated places for the swap (Hon-Kawagoe Station Tourist Information Center/Seibu Tourist Information Center Ikebukuro) during the campaign period through October 31, 2019 (*The campaign is available until the goods run out).
To commemorate the collaboration between Kanahei and Seibu Railway, the company is also running an ad-wrapped train, christened “Kanahei’s Small animals — a relaxed Travel to Kawagoe by taking a ride on SEIBU Railway,” during a limited period until December 2019 on its Shinjuku Line, which links Shinjuku with Kawagoe.
Additionally, travelers can see an original animation video featuring two animals traveling on a train from Ikebukuro to Hon-Kawagoe, the last stop on the Seibu Shinjuku Line and the nearest station to the old castle town of Kawagoe. In the video, the animals change trains at Tokorozawa Station and enjoy sightseeing in Kawagoe.