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Charismatic local guides front South African Tourism’s new campaign


South African Tourism is putting 12 of South Africa’s most passionate guides at the heart of its latest campaign, ‘Meet Your South Africa’, which showcases the wealth of unmissable travel experiences available for holidaymakers to suit all interests, budgets and ages.

The campaign, which launches today, focuses on the destination’s key pillars: adventure, wildlife, culture, cities, natural beauty and food & drink. The ‘Meet Your South Africa’ guides have been handpicked by the tourism board due to their friendliness, charisma and invaluable knowledge and expertise in their fields to connect UK travelers with the people of South Africa.

Based across the length and breadth of South Africa, the stars of the campaign include a game ranger, an outdoor adventure guide, a marine biologist, a chef, a wine expert and local city guides. From providing insider tips on local hotspots and wowing holidaymakers with dramatic scenery and exhilarating wilderness activities, to offering authentic local experiences and ticking off bucket list items such as safari and diving with sharks, the guides all specialize in bringing South Africa’s best experiences to life.

The guides are featured in a new dedicated section of South African Tourism’s website, which includes Q&As, imagery and video content of them and the experiences they offer. Via the website, holidaymakers can book individual tours with their favorite guides as well as any of the multi-day packages tailor-made by tour operator partner, Travelbag, which contains their preferred travel experiences.

The guides also star in an accompanying consumer-focused print brochure which highlights the best things to see and do in South Africa, while a trade-focused print brochure for travel agents and tour operators highlights the main selling points of the destination.

Tolene Van der Merwe, Hub Head UK & Ireland for South African Tourism, said: “One of the things that people always remember after visiting our country are our friendly and welcoming South Africans. We are so proud to be able to share just a few of the country’s most talented and passionate guides for our ‘Meet Your South Africa’ campaign.

These guides truly highlight the rich diversity of South Africa and our incredible array of once-in-a-lifetime experiences across the destination, from our awe-inspiring landscapes to our world-class wine and cuisine and our unforgettable wildlife encounters – both on land and sea. The new website serves to connect UK travelers with South Africans and allows them to meet the stars of the campaign and preview their associated tours before they book. We hope that our campaign will inspire travelers to book a trip to South Africa in 2019.”

The 12 ‘Meet Your South Africa’ guides are:


Charles Ncube – Mayibongwe Tours, The Jozi Local (Gauteng)
Jonas Barausse – BESETdurban, The Urban Storyteller (KwaZulu-Natal)

Food & Drink

Abigail Mbalo – 4Roomed eKasi Culture, The Master Chef (Western Cape)
Andre Morgenthal – The Old Vine Project, The Wine Guru (Western Cape)

Natural beauty

Siseko Yelani – Uncuthu Tours, The Coastal Wanderer (Eastern Cape)
David Quihampton – Vula Tours, The Nature Lover (Mpumalanga)


James Seymour – Cathkin Booking and Management Services, The Mountain Rambler (KwaZulu-Natal)
Danie Van Zyl – Khamkirri, The River Raconteur (Northern Cape)


Bens Marimane – MalaMala Game Reserve, The Wildlife Whisperer (Mpumalanga)
Alison Towner – Marine Dynamics, The Marine Expert (Western Cape)


Juma Mkwela – Juma’s Tours, The Graffiti Curator (Western Cape)
Thoko Jili – Wisdom Tours, The Culture Junkie (KwaZulu-Natal)

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Chief Assignment Editor

Chief Assignment editor is OlegSziakov