New Hard Rock Resort concept unveiled in Japan
Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase.
Key elements of the design include monorail access from Chitose International Airport, Hard Rock’s signature guitar-shaped hotel, a Four Seasons Resort, a Hard Rock Live venue, multipurpose Broadway-style theaters, a state-of-the-art wellness center and more than 215,000 square feet of world-class retail and dining space.
The new design also features an authentic Ainu village experience, designed to help raise awareness for the local indigenous Ainu people and educate those who visit the proposed Japan Hard Rock Resort destination in the city of Tomakomai.
Allen also announced other key partnerships, including:
• New York Yankees – Expanding on its 12-year relationship with the New York Yankees, Hard Rock International will be looking to expand its NYY Steak concept and New York Yankee experience at its proposed Hard Rock Resort Destination in Tomakomai, Hokkaido Japan.
• Four Seasons Hotels and Resorts – Hard Rock will be working with HPL Hotel and Resorts in Asia to bring the Four Seasons experience to Hokkaido.
• NEC – Hard Rock International will bring the latest facial recognition and security services to its integrated resorts development project in Hokkaido.
• Music Rock-n-Roll Hall of Fame – Hard Rock International will work to bring praise and awareness to the musical accomplishments of Japanese, Asian and global artists.
• Nederlander Worldwide Entertainment – This partnership will bring premier Broadway Theater to Japanese Audiences, including exclusive rights to their latest debut, King Kong.
“Nederlander Worldwide Entertainment has a long history of working in Asia, and we are extremely excited about partnering with Hard Rock International,” said Robert Nederlander Jr., chairman and CEO of Nederlander Worldwide Entertainment. “With Hard Rock’s 35 years of business experience in the Japan market, we look forward to developing a premiere world-class Broadway theater in Hokkaido, so both Japanese and international visitors can enjoy a variety of popular theatrical shows throughout the year.”
In addition to announcing Hard Rock’s partnership and development plans at the Hokkaido Integrated Resort Showcase, Allen announced its participation in Hokkaido’s world-famous Sapporo Snow Festival, which is celebrating its 70th anniversary. In commemoration, Hard Rock Japan is constructing a massive snow sculpture, towering over four stories and showcasing famous Japanese animated rock star Hatsune Miku — a full 3D holographic ‘Vocaloid’ who appears in concerts all over the globe and is accompanied by a live band performing in sync to her performance.
Allen also took time to personally thank Yoshikazu Nonomura, chairman and CEO of the Hokkaido Consadole Sapporo Professional Soccer Club, on Hard Rock’s recent top sponsorship with them and to wish them a successful 2019 season. It was at this time that Allen contributed a personal check of $100,000 to the team’s Hokkaido Earthquake Charitable Relief Fund, which provides direct aid to Hokkaido residents who suffered losses in the massive September earthquake.
“For more than 45 years, our motto ‘Love All – Serve All’ has been a focal point of our company — making Hard Rock one of the most recognized and respected entertainment brands around the world,” said Jim Allen, chairman and CEO of Hard Rock International. “We are extremely excited about the prospect of introducing our Hard Rock family to the people of Hokkaido, Japan with this world-class entertainment resort. It will not only bring economic benefits to the local community, but also act as a gateway to learn more about the wonderful heritage of Japan and all that it has to offer.”