Click to join an upcoming live event

Turn off Ads (click)

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu
Belgium travel news Breaking Travel News Hospitality Industry News Hotel & Resort News International Visitor News Resort News Shopping Travel News Tourism News Travel Destination Travel News Travel Wire News

Tourists are coming back to Brussels in their droves

0a1a-67

In 2018, almost 8.5 million overnight stays were recorded in the capital. What’s more, the leisure tourism sector is undergoing a significant evolution and for the first time, is reaching the levels of the professional sector.

Every year, Brussels welcomes millions of visitors and the number of tourists visiting the capital has increased steadily over the past two years. 2018, the year of the 60th anniversary of the beginning of the tourist era in Brussels, ended on a positive note with a 8.7 % increase in overnight stays compared to 2017 (all types of accommodation combined). Brussels also has one of the highest growth rates in hotel attendance in all European cities.
(Source: Olakala and European cities marketing)

There is a high attendance rate for the months of September, October and November. This trend is explained, among other things, by the intensive activity of the professional sector during this period, with an occupancy rate close to 90%. In addition, peaks in attendance are recorded at international events such as Seafood, and European Union or NATO summits, etc.

The key 2018 figures:

Occupancy rate: 74.60% (+5.5 % compared to 2017)

Overnight stays in all tourist accommodation: 8.5 million (+8.7% compared to 2017)

The leisure sector in full expansion

The leisure sector has seen an impressive increase in overnight stays (+23%) compared to the previous year. For the first time, it reached the same level as the professional sector. The occupancy rate of hotels on weekends grew slightly faster (+6.6%) than on weekdays (+4.4%).

Brussels, a European leader for the organization of associative congresses

Brussels offers a number of significant advantages for congress organizers. From its favorable geographical location to the existence of a solid network of international associations and the development of meeting places, the region’s reputation is well established.

For the 5th consecutive year, Brussels is the top European destination for international associative congresses and 2nd in the world ranking, according to the UIA report published in 2018.

International markets

The top 5 nationalities that most frequently visit the capital are:

1. French: 10.7% of overnight stays in Brussels (+10% compared to 2017)
2. Spanish: 7.3% (+13% compared to 2017)
3. British: 6.8% (+10% compared to 2017)
4. American: 6.7% (+17% compared to 2017)
5. German: 6.6% (+8% compared to 2017)

The Asian market grew the fastest compared to 2017: +28% (Japan); +21% (India); +15% (China)

Attractions and museums

Over the period from January to October 2018, Brussels’ attractions and museums recorded a 4% increase in attendance.

Europe-related attractions generate the highest growth (House of European History, Parliamentarium, Mini-Europe)

Satisfied visitors

88% of visitors would recommend the capital to their relatives after their visit. They are particularly positive regarding the reception of the inhabitants, their accommodation, as well as the quality of their meals.

Patrick Bontinck

“The excellent results recorded in 2018 confirm that the strategy developed by visit.brussels in recent years is bearing fruit. The objective set in 2010 to double the number of overnight stays in 10 years to 10 million overnight stays is now, more than ever, within reach”

Minister-President Rudi Vervoort

“Since the beginning of the legislature, my Government has been committed to strengthening the tourism sector. First of all, we implemented the regionalization of tourism. Various non-profit organizations have also been merged to strengthen visit.brussels. Following the terrorist attacks, we immediately put in place the necessary measures to ensure the recovery of our region’s tourism industry, by launching targeted campaigns. The efforts of all stakeholders have made it possible to achieve these exceptional results. We are all delighted because with these results comes the creation of jobs”