Jamaica’s Tourism Minister Edmund Bartlett will deliver remarks at the opening of the Agri-linkages Exchange (ALEX) Center. ALEX is an innovative online platform, which facilitates the purchase and exchange of goods between farmers and buyers within the hotel industry.
The Center is located at RADA and will allow farmers to call or email the produce they have available to supply the tourism sector. The Centre then markets this information to the hospitality sector and provides support to other key agricultural stakeholders.
The Tourism Agri-linkages Project is an initiative of the Tourism Linkages Network, and is supported by the Marketing Unit of RADA.