A key component of Tourism Solomons’ ‘Solomon Is.’ rebrand strategy unveiled in July, Solomon Islands Minister for Culture & Tourism, the Hon. Bartholomew Parapolo has officially launched the national tourist office’s new consumer and corporate, industry focused websites.
Addressing government officials and tourism industry representatives at the Heritage Park Hotel in Honiara, the minister said the new websites were intended to “bring out the best of the ‘Solomon’s Is.’ branding with striking vibrancy.”
“Both websites have been strategically, redesigned and reengineered to specifically dovetail with all the strengths of the national tourist office’s new brand,” the Minister said.
“We have more actively segregated our niches, proactively providing access to our operators and providers who service our offerings, at the same time more creatively attempting to bring out the best of the ‘Solomon’s Is.’’ branding with striking vibrancy.”
Located at www.visitsolomons.com.sb the new ‘Visit Solomons’ website has been specifically designed to allow visitors a plethora of information designed to provide them with everything they need to know about the Solomon Islands multi-faceted travel offerings.
Focus is given to the destination’s unique culture and history, diving, fishing, surfing, trekking, birdwatching and additionally a section targeting the romantic travel and couples market complete with readily available matching accommodation and activity options.
The new industry focused corporate website, https://tourismsolomons.com, contains a host of information principally created to provide travel agents, wholesalers and operators with the sales tools they need to effectively sell and package the destination.
This includes detailed information on the national tourist office’s ‘Hapi Isles Specialists’ agents’ online training program.
Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto said the new websites had been purposely designed as key drivers to ensure that Tourism Solomons and its industry colleagues partners can effectively meet consumer and overseas industry partners’ ever-evolving expectations as the destination too further evolves as a major travel destination.
“The launch of these new websites has set a benchmark for the Solomon Islands while at the same time creating vital and highly effective new tools for Tourism Solomons in our efforts to promote the ‘Hapi Isles’ on the international travel scene,” Mr Tuamoto said.
“With their clean design, ease of navigation, upgraded content and vastly improved menu functionality, these new-look websites are a key component of our overall rebrand.
“We are now far better equipped than ever before to provide our online visitors with simplified yet highly technical vehicles providing a plethora of information designed to provide them everything they need to know about our amazing destination complete with readily available matching accommodation and activity options.
Our goal with this new designed website has always been to create a user-friendly browsing experience for our customers and business partners. We like to think we have accomplished that goal.”
The new websites have been designed by Fiji-based Webmedia South Pacific.