This Christmas, Lee Tung Avenue has partnered with Regent Street, the famous shopping boulevard in London, to bring the world-renowned Christmas lights spectacular “The Spirit of Christmas” to Hong Kong. Being the signature street in London city, Regent Street is the pioneer to introduce the world design sensational festive decoration. Ever since 1954, their Christmas lights has become an acclaimed tradition to embellish this lovely festival. Without precedent, “The Spirit of Christmas” steps outside Britain and moves across the pond to Hong Kong.
Its first time collaboration with Lee Tung Avenue forges the no.1 oversea “Regent Street” in Christmas style, which awaits to showcase its exquisite glamor to the entire world. Starting on 16th November, Lee Tung Avenue plays host to exhibit five iconic handcrafted spirits of Regent Street to celebrate the festivities with original Britishness. To make Christmas this year more splendid and remarkable, romantic snowy moments and Christmas sales are also back, dedicated to envelop this 100% British Christmas in a joyous and festive ambience.
Nov 16 – “The Spirit of Christmas” Kick-off Ceremony
The switch-on ceremony on Regent Street was held on the evening of 15th November. The whole boulevard from Oxford Circus to Piccadilly Circus, and nearby pedestrian streets between the world class hotels and restaurants were replete with citizens who were eager to be the first to savour the festive joy.
In the wake of the switch-on on Regent Street, an equally amazing kick-off ceremony was held on Lee Tung Avenue on 16th November (Friday). This also marked the date on which thrilling Christmas parade and varied theme activities commence to celebrate the festivities every day until the very end of Christmas, which allows everyone to enjoy the most fantastic festive moments of the year.
Bringing World-Class Art Pieces to Hong Kong
William Chan, General Manager of Lee Tung Avenue Management Company Limited, said, “The iconic Christmas lights and switch-on ceremony on Regent Street is an annual festive tradition. It’s our honour to be partnered with Regent Street this year to bring such world-class art pieces to our Hong Kong audience. Through this collaboration, we hope to consolidate the image as an arts and cultural landmark, and gain recognition from both international tourists and Hong Kong citizens.”
James Cooksey, Chairperson of The Crown Estate Central London Region, expressed his pride to have their Christmas lights to be exhibited abroad this year. He also felt glad to establish partnership with Lee Tung Avenue through this collaboration. From his point of view, Lee Tung Avenue is to Hong Kong what Regent Street is to London, both are of high reputation. “We understand the astounding impact our Christmas lights display have on London shoppers, and I’m more than thrilled that this year we’ll be bringing The Spirit of Christmas to Hong Kong too,” said Cooksey.
Partner with Business of Design Week of HKDC and Hong Kong Tourism Board – Kickoff the first wave of England Fashion
Partnered with Hong Kong Design Centre, Lee Tung Avenue is the satellite street in BODW City Program and the Christmas lights of London Fashion – “The Spirit of Christmas” on Lee Tung Avenue is the kick-off series of Business of Design Week (BODW 2019), which England has been selected as the partner country. In support of the British Consulate General Hong Kong, numerous British designers are invited to showcase the quintessence of British design to Hong Kong. “The Spirit of Christmas” is one of the main projects of “Hong Kong Winter Lights”, an international promotion by Hong Kong Tourism Board. It is a first-ever for this long renowned street in London bringing its incredible light installation to Asia. The decoration, with snowy moments and an array of festive performances, submerges Hong Kong in rich British Christmas atmosphere.