Minister of Tourism Hon Edmund Bartlett, Ministry officials and Montego Bay city leaders laid blocks on November 17 to symbolize the commencement of a project to create a new welcome sign at the round a bout in the vicinity of the Sangster International airport. The aim is to have the new sign completed in December. The previous sign was destroyed through a motor vehicle accident.
In explaining the importance of the sign, Minster Bartlett in his remarks said, “It is timely and essential as it will speak to the emotions we want to conjure up in our locals and the thousands of visitors that must traverse this area.
We want all our visitors to have that warm welcome and for us to continue to work even harder that they will feel this welcome through our Jamaican hospitality for which we are known worldwide. The sign will be the first monument they see when entering from the Sangster International Airport and the last when leaving.”
The Tourism Product Development Company Ltd (TPDCo) will execute the project and the Tourism Enhancement Fund will sponsor the project to the tune of Seventeen Million Dollars ($17 M). This development falls within the extension of the Eastern Gateway Project, which is a series of beautification works running west along the Elegant Corridor from Greenwood, to the MBJ Sangster International Airport roundabout.
In closing, Minister Bartlett added that, “In order to attain our 5x5x5 growth targets, and in keeping with one of the aims of the Spruce Up Jamaica programme we must ensure that our resort areas are aesthetically pleasing and that Montego Bay, dubbed the complete resort, has this showpiece.
We will, through this sign, make our visitors feel welcome in every way as we will provide for them a reference point where a great impact can be had. We are truly excited about what this final output will look like and I believe it will be a beacon to be emulated by the rest of the Caribbean.”