Choice Hotels to develop new Cambria Hotel in Alpharetta, Georgia

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Choice Hotels International, Inc. has signed an agreement with an affiliate of HB Capital Management LLC, to develop a Cambria Hotel in Alpharetta, Georgia. The five-story, 144-room upscale hotel is slated to open in 2020.

The Cambria Hotel in Alpharetta is located at the intersection of Morris Road and Webb Bridge Road in a mixed-use development by Alpharetta-based developer Mayfair Street Partners, known as “Mayfair at Webb Bridge.” Alpharetta, which is recognized as the “Technology City of the South,” includes a quarter of metropolitan Atlanta’s top-25 tech employers, such as the Microsoft Technology Center, LexisNexis Risk Solutions, and ADP. The hotel is also a short drive to charming Main Street in Downtown Alpharetta—where guests can enjoy local dining, arts and culture, and shopping—and just east of Avalon, a 500,000-square-foot development that features a movie theater, seasonal ice-skating rink, shopping, and dining experiences.

“Alpharetta is one of the top-10 fastest-growing cities in the U.S., making it an ideal location for Cambria’s second location in the state of Georgia,” said Mark Shalala, vice president, franchise development, upscale brands at Choice Hotels. “The Cambria Hotel in Alpharetta will join the soon-to-open Cambria Hotel Savannah Historic District in delivering the distinct, upscale experience guests have come to expect from the brand.”

“Alpharetta’s rapid growth has made it a thriving tourist destination and a hub for new and relocating technology companies,” said Steven Hurowitz, managing member of HB Capital. “The Cambria Hotel in Alpharetta will introduce a new way for travelers to immerse themselves in the city’s culture while catering to their needs. We look forward to teaming with Choice Hotels to add another Cambria hotel to our portfolio.”

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