Jiangxi Department of Culture and Tourism with the theme of “One Hour Travel Around Jiangxi” was held in Siam Square, Thailand. Jiangxi is a famous tourism city in China. With abundant tourism resources, the world-renowned “blue-and-white porcelain” is from Jingdezhen in Jiangxi.
Jiangxi, a southeast Chinese province, is defined by its pastoral landscapes of rice paddies, rivers and mountains. Centered on the Gan River valley, historically it’s been on major north-south trade routes. In the northwest, Jingdezhen has been a center of porcelain-making for over 1,000 years. Today the city has many pottery studios and shops, several ceramic museums, and the remains of a Ming-era imperial kiln.
The promotion event organized by Jiangxi Culture and Tourism Department in Siam Square was new-fashioned and many citizens actively participated in it. The event was combined with popular social media such as Facebook and Twitter, and participants could take photos with a photo frame in their hands，showing off their favourite poses. The background wall, decorated with Jiangxi elements and scenery, gives people a feeling of being in Jiangxi. The event was closely connecting to the theme. In a short period of time, the images of many Thai citizens have been left in the splendid scenery of Jiangxi.
In addition to the activities, the Jiangxi Tourism Development Committee also prepared exquisite gifts for the participants. Among them, the porcelain bowls and folding fans were deeply loved by the public. The event has left a beautiful Jiangxi image in Thailand, and it was a creative and effective tourism promotion event.