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“Oscars” of the travel industry brings excellence to African Tourism Board

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The African Tourism Board (ATB) is pleased to announce the appointment of Mr. Graham Cooke, founder and president of World Travel Awards, to the Board. He will serve on the Board as a member of the Board of Private Sector Tourism Leaders.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

The World Travel Awards, known as the “Oscars” of the travel industry, was established in 1993 to acknowledge, reward, and celebrate excellence across all key sectors of the travel, tourism, and hospitality industries. Today, the World Travel Awards brand is recognized globally as the ultimate hallmark of industry excellence.

World Travel Awards celebrates its 25th anniversary year in 2018. Its annual program is renowned as the most prestigious and comprehensive in the global industry. Each year, World Travel Award covers the globe with its Grand Tour – a series of regional gala ceremonies to recognize excellence within each continent, culminating in a Grand Final at the end of the year.

World Travel Awards gala ceremonies are regarded as milestone events in the industry calendar, attended by the industry’s key decision-makers and figure heads, as well as key trade and consumer media. The program, its winners, and its sponsors are represented globally on social media, with fresh daily content featured on 6 platforms and in 10 languages, including Mandarin, Russian, Spanish, and Arabic.

In 2018, World Travel Awards Grand Tour features regional gala ceremonies in the Middle East (Ras Al Khaimah, UAE), Europe (Athens, Greece), Asia & Australasia (Hong Kong), Latin America (Guayaquil, Ecuador), Africa & the Indian Ocean (Durban, South Africa), and North America & the Caribbean (Jamaica). Regional winners then compete head to head in the corresponding world categories. The winners will be announced on the night of the World Travel Award Grand Final in Lisbon, Portugal this month in November 2018.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

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