In its permanent quest for specialization and to promote key segments for the tourism industry, FITUR 2019 will contain a new B2B area focusing on MICE tourism (Meetings, Incentives, Conferences and Exhibitions). FITUR MITM – MICE & BUSINESS, organized in collaboration with the MITM Events specialist company GSAR Marketing, will offer a tool for meetings between a selection of professionals and exhibitors at the next edition of FITUR, organized by IFEMA to be held from the 23 to 27 January, at Feria de Madrid.
The format of FITUR MITM – MICE & BUSINESS contemplates a schedule of up to 30 pre-established appointments between exhibitor companies interested in participating in the program –up to a limit of 100 companies and with priority for the exhibitors contracting the stands – and 100 highly-qualified international executives (corporate, incentives companies, event and conference organizers and international associations). Registration for participation can be made through the FITUR website.
In recent years MICE tourism has grown and become a key option for the industry, proof of which are the 12,558 conferences of international associations held throughout the world in 2017, according to data from the International Congress and Convention Association, ICCA. The ranking placed Spain in fourth position (564 conferences), after the United States (941), Germany (682).