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Zimbabwe’s Dr. Mzembi brings dynamics to African Tourism Board

Written by editor

The African Tourism Board is pleased to announce the appointment of Dr. Walter Mzembi, Consultant from Zimbabwe, to the African Tourism Board (ATB). He will serve on the Board as a member of the Board of Elders.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Dr. Walter Mzembi (MP) has held various positions in both the public and private sectors in Zimbabwe and internationally. In February 2009, he was appointed to Zimbabwe’s Minister of Tourism and Hospitality Industry.

He served as Minister of Foreign Affairs and Minister of Tourism and Hospitality Industry. He was a  Member of the House of Assembly for Masvingo South (ZANU-PF). He was replaced November 27, 2017 after the Government in Zimbabwe changed and went back to become a private citizen.

He was a former member of the United Nations World Tourism Organization (UNWTO) Executive Council, and he was the current UNWTO Regional Commission for Africa Chairperson, comprising 54 African countries and their respective tourism ministers. Dr. Mzembi was elected to Zimbabwe Parliament in 2004.

He was subsequently appointed Head of the Zimbabwe Delegation to the African-Caribbean and PacificEuropean Union (ACP-EU) Joint Parliamentary Assembly in Europe. In 2007, he was appointed Deputy Minister of Water Resources and Management.

Dr. Mzembi has expertly championed tourism development in his country, and advanced tourism policy at the African Union level for mainstreaming into the AU Agenda 2063. Dr. Mzembi is a recipient of numerous national and international accolades and awards, amongst them African Tourism Minister of the Year (2011), Public Service Manager of the Year (2012), Zimbabwe Institute of Management), three-time President of the New York-based Africa Travel Association (ATA), and International Board Member of the Berlin-based Institute of Cultural Diplomacy (ICD).

He is a sought-after speaker at home and abroad, accredited by the prestigious London Speakers Bureau. Dr. Walter Mzembi (MP), was conferred with Honorary Academician to the European Tourism Academy by the European Council on Tourism and Trade in 2013, a recognition that demonstrates his expertise, innovation, and creativity in transforming tourism for sustainable growth and development.

Dr. Mzembi was deployed by the Government of Zimbabwe to contest the position of Secretary-General of the United Nations World Tourism Organization (UNWTO).

Subsequently, he was endorsed by the Southern African Development Community and the Assembly of African Union Heads of State and Government as Africa’s candidate for the same position. Dr. Mzembi is a dynamic global tourism leader.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.