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Dr. Patrick Kalifungwa of Zambia brings knowledge to African Tourism Board

Written by editor

Zambia’s Dr. Patrick Kalifungwa of the Livingstone International University of Tourism Excellence and Business Management, Zambia, is serving on the African Tourism Board (ATB) on the Committee of Elders.

New board members have been joining the ATB before the upcoming soft launch of the association taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

In 1999, Dr. Patrick Kalifungwa had a dream that one day he would give birth to a university. His dream was postponed as he was called to enter politics and serve as the Republic of Zambia’s Minister of Tourism, Environment and Natural Resources.

Dr. Kalifungwa’s years as Minister motivated him further, following which he completed his doctorate degree at Glamorgan University in the United Kingdom. He returned to Zambia and in June 2009, he launched the Livingstone International University of Tourism Excellence and Business Management (LIUTEBM).

LIUTEBM has provided many benefits to a student body of some 1,000 joyful and thankful students in various degree programs including Travel and Tourism, Hospitality Management, Accounting, Business Management, Communications, Public Relations, Human Resource Management, Banking and Finance,  Law, and Medicine.

LIUTEBM is an internationally-acclaimed university acknowledged for excellence with both the Gold Category and Platinum Category International Star for Leadership and Quality by the Business Initiative Direction in Paris, France, and the European Business Association Socrates Award, given to Dr. Kalifungwa for his leadership.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.