Choice Hotels to develop new Cambria Hotel in Waco, Texas

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Choice Hotels International, Inc. has signed an agreement with Kiran “Kenny” Bhakta of KB Hotels, LLC, to develop the new Cambria Hotel Waco University Riverfront in Waco, Texas. Slated to open in 2020, the four-story, 135-room upscale hotel will be one of several Cambria properties to join the brand’s growing portfolio in the state, with hotels already open in Dallas, McAllen, Plano, and Southlake, and opening soon in Austin and Houston.

“The Cambria Hotel Waco University Riverfront represents an important component of our continued growth throughout the Southwest and in markets with strong business and leisure demand. Waco, long anchored by academia and agriculture, is benefiting from a resurgence fueled by rising tourism and a growing technology sector, making it ideal for Cambria development,” said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels. “The Cambria Hotels brand has experienced tremendous success in the Lone Star State and we look forward to working with KB Hotels to introduce another great hotel with top-notch amenities to travelers in Texas.”

The Cambria Hotel Waco University Riverfront will be developed by KB Hotels, LLC, a hotel development company located in central Texas.

“With local businesses helping to attract more than 30,000 visitors per week, demand for lodging in Waco is at an all-time high. We know the Cambria Hotel Waco University Riverfront will be a welcome addition to the community and we are eager to bring the property to life with Choice Hotels. Guests will love the hotel’s prime location and upscale amenities like the pool and wine room,” said Kenny Bhakta, founder, president and CEO, KB Hotels, LLC.

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