Edinburgh campaign targets 40% increase in cruise passengers

Read us | Listen to us | Watch us | Join Subscribe to our YOUTUBE |

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

A major new marketing drive is to target a 40 per cent rise in the number of big-spending cruise liner passengers coming to the Capital.

Print Friendly, PDF & Email

A major new marketing drive is to target a 40 per cent rise in the number of big-spending cruise liner passengers coming to the Capital.
The £35,000 Cruise Edinburgh marketing campaign will see a new dedicated website set up to promote the city to cruise passengers, while tourism leaders will target a series of adverts and brochures at trade operators.

A main target will be to incADVERTISEMENTrease Edinburgh’s presence on the itineraries of the Baltic and Norwegian operators and build on the growing popularity of the Northern European cruises. It is hoped that it will help achieve a 40 per cent rise in passenger numbers by 2013.

National tourism agency VisitScotland today confirmed that it is to award £17,500 towards the campaign from its growth fund.

The other £17,500 is to be provided by the Cruise Edinburgh partner agencies Forth Ports and the Edinburgh Tourism Action Group, which includes the city council’s Destination Edinburgh Marketing Alliance, Historic Scotland and the National Trust for Scotland.

Peter Lederer, chairman of VisitScotland, said: “We’re delighted to award this latest funding to Cruise Edinburgh and it’s encouraging to see tourism groups in Edinburgh and the Lothians working together and making good use of the VisitScotland Growth Fund.

“Growing tourism is critical to the future of Scotland and the industry is worth £4 billion to the Scottish economy. In the current economic climate it’s crucial we work together to get tourism growth back on track and the growth fund encourages businesses to seek out joint opportunities where they can maximise on their marketing efforts.”

Latest data from Forth Ports indicates that 55,000 passengers came to Edinburgh in this year’s cruise liner season.

In the three months to the start of July, passenger numbers were five per cent ahead of last year.

While Leith Harbour can take relatively small vessels, larger ones drop anchor at Hound Point in the shadow of the Forth bridges or at Rosyth.

Because cruise liner passengers spend more on average than other tourists, they are seen as being an important means of achieving the target of increasing Scotland’s tourism revenues by 50 per cent by 2015.

Councillor Tom Buchanan, the city’s economic development leader, said: “The administration is very keen to ensure that Edinburgh benefits from the Northern European cruise liner industry and has a longer-term ambition to have a dedicated new cruise liner terminal at Leith Docks.

“It is a significant growth market and people sometimes forget that the benefit comes from not only the people who come to the city but also the services provided on the cruise liners, which can provide business opportunities.

“People often think of cruises as being beneficial in terms of the passengers who come to the city but these are also bringing ship crews that come into the city and support the local economy.

“It is essential that we re-engage with the blue belt and that we have a cruise liner strategy that ensures we benefit from a lucrative sector.”

Print Friendly, PDF & Email