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How Sabre technology is responsible for a double digit growth for Hotel Grand Chancellor?

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One year ago, Hotel Grand Chancellor entered into a strategic agreement with Sabre Corporation (NASDAQ: SABR), a technology provider to the global travel industry – and the results have been overwhelming. Over the last year, Sabre technology has directly contributed to a 12 percent increase in room nights and an astounding 9 percent revenue growth for the hotel chain with properties across Australia and New Zealand. How ?

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One year ago, Hotel Grand Chancellor entered into a strategic agreement with Sabre Corporation (NASDAQ: SABR), a technology provider to the global travel industry – and the results have been overwhelming. Over the last year, Sabre technology has directly contributed to a 12 percent increase in room nights and an astounding 9 percent revenue growth for the hotel chain with properties across Australia and New Zealand. How ?

Hotel Grand Chancellor turned to Sabre for innovative technology solutions that would drive guest bookings and propel its brand towards new heights. A quick and seamless implementation of Sabre’s SynXis Booking Engine provided the 10 hotel locations with a highly flexible and scalable booking platform, which immediately generated positive results.

“Initially, we were just looking for a booking engine solution to increase direct bookings. But what we found in Sabre was a trusted business partner, with the industry expertise, understanding and integrated solutions to help us achieve our business objectives well into the future,” said Hazel Rigler, director of Marketing and eCommerce, Hotel Grand Chancellor.

Hotel Grand Chancellor also integrated Sabre’s global travel marketplace, connecting them to over 425,000 travel agents, and Sabre Consortia, an international organization of independent travel agents, agencies and travel management companies (TMCs), linking hotels to business travellers. Together, these two platforms contributed to a 19 percent increase in room nights, and an astounding 21 percent rise in revenue since 2017.

“With Sabre’s innovative technology solutions and a combination of our unique customer-centric approach and service excellence, we were able to develop a successful partnership that produced tangible results in record time. We are pleased to support the Hotel Grand Chancellor brand as they continue to provide enhanced services to their customers and improve profitability,” said Frank Trampert, managing director & chief commercial officer, Sabre Hospitality Solutions, Asia Pacific.

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.