Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

A new style of Chinese tourist arrives on the scene


More adventurous and better-off Chinese tourists are eschewing regular package deals and demanding customized tours

More adventurous and better-off Chinese tourists are eschewing regular package deals and demanding customized tours that include exclusive visits to film locations, Michelin-star restaurants, ancient sites off the beaten track, and prestigious sporting events.

According to joint research by ForwardKeys and the China Outbound Tourism Research Institute (COTRI), China outbound bookings for the summer are ahead 13.5%. The demand for customized travel showed a 300% growth in 2017 and this year there are currently more than120,000 new orders a month, representing a market share of almost 15%.

Europe – and particularly the UK – are the destinations most favored by the new customized travelers from China.

The new customized Chinese travelers tend to be younger than average, “money-rich and time-poor”. They’re prepared to pay more than average for the chance, for instance, to stay in a glass igloo in Finland or propose to their partner in front of the Eiffel Tower. According to the Chinese travel services provider, Ctrip, it’s a sector in which expenditure is typically around US$400/ person/ day, that’s set to grow further.

Until recently, mass-market package tour groups from China boosted a destination’s visitor numbers, but their spending was limited to famous landmarks during high seasons. Ctrip says the trend is to make customized travel an “affordable luxury”, available to more Chinese.

Professor Dr Wolfgang Georg Arlt, COTRI founder, said: “Europe is a perfect example of destinations that have great potential to fulfill the demand for customized travel from China, owing to its rich history and broad cultural diversity.

“Visas, entry tickets and transport can be difficult for individual travelers to arrange by themselves and even more so in the face of language barriers. The time difference and varied ways of communicating can present complications to those travelers who are making their own arrangements. Accordingly, there is a strong demand for travel professionals to provide extensive travel services.”

ForwardKeys CEO and co-founder, Olivier Jager, concluded: “There is a bright future for organizations involved in Chinse travel to Europe. As a long-haul destination, Europe has the largest market share of Chinese outbound travel, receiving 9.3% of the market. Over six million Chinese citizens visited Europe as their first stop in 2017; and our figures show more growth this year.”