Experiential activities in meetings: There’s much more to come, according to MPI/ IMEX research

Read us | Listen to us | Watch us |Events| Subscribe|


Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu
IMEX-America-The-Walking-Piano-in-the-Live-Zone-at-IMEX-in-Frankfurt

From meetings hanging in the air or in the dark to crowd-sourcing agenda topics from the audience – the trend for engaging experiential interactive activities within business events is growing fast. Moreover, this growth pattern is set to continue and soon they will feature in most programs.

That is the key finding of new research carried out by MPI Outlook for the IMEX Group.

Looking back over the last three years, 87 percent of the meeting professionals who responded had seen an increased demand from clients or colleagues to include more experiential activities into their programs, with 29 percent noticing a significant increase.

Looking ahead, more than two thirds (69 percent) expect to include experiential elements within meetings and conventions from now on, while a further 16 per cent will start adding them in a year or two. 5 percent expect to introduce them in three years or more. Only 9 percent have no plans to include them.

Respondents were also asked to define ‘experiential activities’ in meetings, conventions and events. Summarizing the consensus of responses, the overall view and definition is that they are ‘activities that create an opportunity for attendees to use many senses and engage in an event while actively participating in a ‘hands-on’ way.’

Carina Bauer, CEO of the IMEX Group says: “The phenomenal interest and positive responses to C2 International’s Learning Labs, the Live Zone and the many experiential elements of IMEX in Frankfurt this year reinforced our perception of the enthusiasm within the industry for experiential activities. Through our partnerships with C2 International and working with other groups, we’ll certainly be bringing an exciting range of new experiential ideas to IMEX America in October.

“This research quantifies and powerfully emphasizes the significance of this trend in the wider industry.”

An image of an experiential activity from IMEX Frankfurt can be downloaded here.

eTN is a media partner for IMEX.

Print Friendly, PDF & Email