BA to be named official airline of London 2012 Olympics

LONDON - British Airways PLC will be unveiled as the official airline of the London 2012 Olympics next week in a deal worth some 50 mln stg, reported Marketing magazine.

BA to be named official airline of London 2012 Olympics

LONDON – British Airways PLC will be unveiled as the official airline of the London 2012 Olympics next week in a deal worth some 50 mln stg, reported Marketing magazine.

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The report said BA, which ended its sponsorship of the London Eye earlier this month, will now focus on becoming an official tier-one partner for the London Olympics along with Lloyds TSB Group (nyse: LYG – news – people ), Adidas (other-otc: ADDDY.PK – news – people ) and EDF Energy.

BA will launch a campaign showcasing Terminal 5 next month, ahead of its opening in March, and will be the first by BA to feature the London 2012 logo, said the report.

forbes.com

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