The Tshwane Metropolitan Municipality hopes to develop Pretoria into a globally competitive tourism destination, by acknowledging businesses in the industry.
The fifth annual Tshwane Tourism Awards will be held on Friday to acknowledge, reward and promote service excellence in the tourism industry.
The awards ceremony will be held on Friday at the Reserve Bank Conference Centre.
According to the city, this will encourage local tourism businesses to keep raising the bar of service in the city and promote quality products and facilities and therefore make the city more attractive to tourists.
Tourism businesses across Pretoria have entered seven award categories, covering the various aspects of local tourism.
In a statement, the city said this encouraged a philosophy of best practice in all areas of their business and further fosters competitiveness and enhances service excellence to customers.
Entering the Tshwane Tourism Awards demonstrates pride in one’s product and pride in our wonderful city, said organisers of the event.
It also shows that tourism operators care about visitor’s experiences.
These awards are judged by the independent experts from the tourism industry.
The city is hosting the awards in conjunction with the Tshwane Tourism Association, Moshito-wa-Tshwane Tourism Association, Gauteng Tourism Authority and the Tourism Enterprise Programme.
In February, Gauteng Finance and Economic Affairs MEC Paul Mashatile said his department wanted to increase Gauteng’s share of the tourism market to 55 percent of international arrivals, by facilitating the implementation of the provincial Tourism Development Strategy.
The strategy is aimed at creating jobs and expanding participation in the tourism sector.
Another project under the Tourism Development Strategy is to develop the Dinokeng Game Reserve which is situated 30 minutes outside Pretoria.
Around R300 million was budgeted for the game reserve, and it was created especially so that tourists could experience the Big Five in Gauteng.