Wooing tourists with diamonds


Kochi (PTI): In an effort to give thrust to ‘Diamond Tourism’, the Kerala-based Sunny Diamonds, would be opening tourism outlets at London and Koln in Germany this year to showcase its products. The tourists can see some of the diamonds displayed at the jewellery shop and also browse though their site and book the diamonds of their choice. But the products would be sold to them only in Kerala, Sunny Diamonds CEO, K P Sunny, told PTI.

They had plans to open about 30-35 such tourism outlets within the next 2-3 years all over the world, he said.

There is a huge price difference between the diamonds available abroad and in India, he said. A same set of diamond jewellery abroad costs about 15,000 euros while in Sunny Diamonds it was 3000 euros, he said.

Not willing to price it cheap, the Sunny diamonds would be charging the same rates abroad but offer a whole package of experience for the tourists. A tourists who books the jewellery, would get to and fro tickets to Kerala free, seven nights stay in a five star hotel besides backwater cruises, he said. The tourists can pick the destination of their choice in the state, he said. Many hotels had evinced keeness in the project, sunny said. ‘We want to tell the tourists that kerala is the best place to buy jewellery and best diamond hub and best tourism destination’, he said.

Sunny Diamonds is South India’s largest exclusive store for Belgium cut diamond jewelry and sources their diamonds expecially frorm Antwerp in Belgium. They are the only diamond importers in the state and are manufacturing jewellery and selling it to other jewellers also.