Korea announces first 2011 tourism campaign


Korea Tourism Org’s Dubai office announces the starting of the first 2011 campaign ‘Korea Grand Sale 2011,’ the biggest national shopping tourism festival, in the country’s major cities such as Seoul, Busan, Jeju and other cities for 50 days from January 10 to February 28 in 2011.

“Korea Grand Sale” is a nation-wide shopping tourism festival during which foreigners can enjoy shopping, food, hotel accommodation, cultural show and other tourism resources in Korea. This festival is aimed at enhancing the image of Korea tourism as a shopping destination and to attract more visitors to Korea while offering diverse convenience.

Especially major retail outlets, so called ‘Big 20’ and more than 13,000 of its branches, shops and stores are going to participate in the festival. The scale has tripled compared with the previous “Seoul Grand Sale 2010” held by Seoul Metropolitan City last summer.

During the period, various delightful road events are prepared to make for a rich shopping tourism festival as well.

A discount coupon and membership card is required to have benefits at the chain stores of the participating companies, Special Tourist Zones, major tourism sites, and road event venues and it is available at Korea Tourism Organization Dubai office.

Aside from such benefits, the Visit Korea Committee will provide visitors who are staying three nights or more at the designated 30 hotels across the country with one night free accommodation, special Food&Beverage offers and etc. And during the festival the Committee temporarily extends a route of Free Shuttle Bus for foreign visitors from Seoul to the Alpensia Resort and Gangneung city in Gangwon province where is famous for enjoying winter sports. And the other routes of Free shuttle Bus such as from Seoul to Gyeongju, Jeonju, and Busan run every day as usual expect for mondays.

“Korea Grand Sale 2011 will serve as a platform for impressing foreign tourist with developing Korea tourism” said, Mr.Seunghyun Hwang, the regional Director of KTO Dubai office.