Uganda’s Ministry of Tourism, Wildlife and Antiquities (MTWA) has partnered with various agencies such as the Uganda Tourism Board, Uganda Wildlife Authority, Uganda Hotel and Tourism Training Institute, Uganda Wildlife Research and Training Institute, Uganda Museum, and Uganda Wildlife Conservation Education Centre, to officially announce the 9th Pearl of Africa Tourism Expo (POATE) 2025 along with the “Tell Your Story – Explore Uganda” initiative.
This year’s expo, under the theme “Tourism and Sustainable Transformation,” is designed to unite tourism stakeholders, international buyers, investors, and media representatives to explore the diverse tourism offerings of Uganda.
The event will function as a venue to highlight Uganda’s distinctive attractions and improve its presence on the global tourism stage.
The “Tell Your Story – Explore Uganda” campaign is a storytelling initiative that encourages Ugandans to share their tourism experiences through videos, photographs, and written narratives.
This campaign aims to foster domestic tourism by inviting citizens to recount their unique journeys and showcase Uganda’s beautiful landscapes and rich cultural heritage.
The 2025 edition is set to host 70 carefully selected international buyers, more than 5,000 trade visitors, and a wide array of exhibitors from around the globe.
The expo will promote both Business-to-Business (B2B) and Business-to-Consumer (B2C) engagements, thereby generating significant networking and investment prospects.
This year’s event will also emphasize the increasing importance of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, in line with global trends in travel and hospitality.
Participants can look forward to presentations on destination marketing, expert panel discussions, opportunities for media engagement, and cultural exhibitions.
With a strong emphasis on sustainability and innovation, 2025 Pearl of Africa Expo seeks to cultivate meaningful partnerships among tourism stakeholders, policymakers, and private sector entities. Both local and international exhibitors, along with travel professionals, influencers, and media representatives, are invited to take part in this pivotal event to discover Uganda’s untapped tourism potential and explore new business avenues.
The Pearl of Africa is a premier annual event aiming at establishing Uganda as a leading destination for global tourism.
This major tourism and travel trade exhibition is scheduled to take place from May 21 to May 24, 2025, at the Speke Resort and Convention Center located in Munyonyo, Kampala.
