He is arguably the highest-profile gay man in Hawaii. The owner of the legendary Hulaโs Bar & Lei Stand has been an active member of the community for almost 42 years and is responsible for the Rainbow Film Festival, as well as being one of the most influential advocates for gay culture in Honolulu. With a beautiful Diamond Head sunset as the fabulously scenic, panoramic background to his Kaimuki home way up in the mountains, Law sat down with the Weekly to discuss his role in shaping local gay culture.
How did Hulaโs get its start?
Hulaโs has been in existence for 35 years. I knew nothing about the bar business, but we took this house that was about to fall down, put a hedge around it, a lattice fence and a courtyard under this big spreading banyan tree, and started a bar.
Did you always intend to start a gay bar?
It was our intention to be a gay bar, but we always wanted to be a bar that was more than gay. We actually coined a term called โMega-Sexual.โ Whatever the hell that meansโit was bigger than sex. Everybody used to go to Hulaโs. If anyone was a celebrity they were at Hulaโs sometime during this stage. It was a place to be seen, to be crazy. It was before AIDS, so anything went. People were more experimental, the sexual revolution was in full force. It was meant to be gay, but never meant to be exclusively gay.
How has gay nightlife changed, for better or worse?
I truly say that the Internet has made a big difference in people going out and hooking up. It used to be that people used to go to Hulaโs or the Wave to hook-up and now thereโs an alternate way of doing it and itโs the Internet. And I gotta say, the gay community is probably more computer savvy than the average person, and they can play that computer like a piano.
Do you think the Internet has eaten into the gay nightlife business?
I think it certainly has. Waikiki back then was a main gay tourist destination. It was part of the loop: San Francisco, Manhattan, Hollywoodโฆthat has changed over the years. Weโre not as central as we used to be as part of the gay community market. Weโre still important, but not as we were back then.
Why?
Mainly because the competition of other cities. Other cities actually have gone out and really marketed to the gay community. Hulaโs, we market on the mainland and in gay publications, and get people to think about Hawaii and Waikiki, but these other cities like Palm Springs, Key West, Provincetown, Montreal, VancouverโฆTheir tourist [authorities] actually market to the gay community.
Weโre not competing for the gay dollar. I had approached the Hawaii Visitors and Convention Bureau with other people and said you really should take advantage of this market, and they really have spurned the idea totally. I think theyโre warming up to it now that gay tourism has gone down. They actually have to consciously say that this is what they are going to do and so far they havenโt done so. They got to get into the game. Thereโs an old saying you canโt win the lottery if you donโt buy a ticket.
The Honolulu Rainbow Film Festival that we do is a wonderful vehicle to reach out to the mainland and come to Waikiki and Honolulu, because this is another gay-centric event.
Incidentally, I let everybody know that this year is my last film festival, the last year being President of the Honolulu Gay & Lesbian Cultural Foundation, which is a non-profit that puts on the film festival. Why am I doing that? Itโs only because I feel like after 20 years and I just feel like itโs time to bring in new blood. I want to give myself some more free time to see what else I got in me left to do.
Do you think the Hawaii Visitors and Convention Bureau is aware of โthe gay dollarโ?
The thing about the gay market is most gay people are educated. If you look at the demographics of a typical gay person they usually have two years of college or more. They usually make more money than the average person. They usually donโt have children so they donโt have to be putting money aside for the expenses that children have. Theyโre unencumbered and they travel more. The market shows that the average gay person takes two trips a year.
When 9/11 happened, everyone was complaining about tourism dropping off, but Hulaโs actually went up and the reason why is because the airlines were putting out all these wonderful cut-rate fares to fly to Hawaii. And thatโs whatโs happening right now, I might add.
There are some hotel chains that are being very pro-active in the gay market. Aqua Hotels and Resorts is being very pro-active in marketing for the gay market. Aston a little, and even, surprise surprise, Outrigger is doing it a little bit.
Some people think that if you market to the gay market, you push out the non-gay clientele, and thatโs not the truth at all. If that were the case, there would be no non-gay people going to San Francisco. Gays and straightsโwe mix very well. After all, most of us grew up with straight parents. We know how to get along.
Where does Hawaiiโs urban gay community fit in comparison with West Hollywood, San Francisco, Provincetown?
Iโm always amazed when I go to the mainland and Iโll go to Iowa, or someplace not considered as a destination, and youโd be surprised how many gay bars there are. Iโm always surprised, a city the size of Honolulu, how few gay bars we have here. We have Hulaโs, Angles, Fusion, In-Between and none of them are very large. You go to some of these cities and they have warehouse type of clubs. I donโt understand it really, but it does say a lot about our weather. People tend to do a lot of their recreating outside.
What are you proud of with the local community?
Iโm very proud of the people. The Hawaiian culture is always very accepting; itโs always been a part of that culture. The Christians have kinda screwed that up, but if you get into the hula cultureโฆI was at the Hoku awards the other night and there was certainly a big gay presence, but it wasnโt like โgay presence,โ it was just part of the fabric of what was going on.
What Iโm not proud of though, is this domestic partnership fight that was in the Legislature. House Bill 444. I think it has really brought out some terrible, terrible bigots that have really said some really terrible things. I heard some things said by Legislators on the floor of the Senate and the House, saying just the most hateful things about gay people that just make me ashamedโthings that if you just took the word โgayโ out and inserted the name of any minority in there, theyโd be drummed out of their office. These religious people come and hold up the Bible and they say these terrible, hateful things. That doesnโt make me proud.
I think Hawaii is as liberal as we think it is, and maybe more so. I think weโre ahead of the Legislature. Itโs just that these religious organizations are so well funded, by outside money I might add, and so well-organized. They had a bottomless pocket book and people can make speculations on where that money came from, but itโs stillโฆHow can you fight that? All the legislatorsโgood majority of themโjust wanted to be re-elected. And these people will campaign against those who donโt go their way.
So how can you fight that?
Victor Hugo said thereโs nothing more powerful than an idea whose time has come. And this is an idea whose time has come. They can spend all the money they want, and they can organize all they want, and theyโll win a lot of battles, but they wonโt win the moral high ground. Right is might and thereโll be a time in the not-too-distant future, weโre gonna look back on this and say how could we have done this? I do feel like thereโll be a time when these red shirt people will be ashamed of what theyโve done. And their kids are going to be ashamed that they made them hold those signs.
When you look back on it, when you didnโt allow races to inter-marry? We have a president whoโs a product of inter-marriage. Itโs embarrassing for the country to look back on those times.
Hawaii isnโt that way. Iโve lived in Honolulu for almost 42 years and I have gotten nothing but much aloha. And I have been the most prominent gay person in Honolulu because of my connection with Hulaโs. I have never gotten any kind of prejudice from anybody, either personally or through my business. From the Liquor Commission, the Fire Department, the Department of Health, the guy that delivers beerโฆNothing. Thatโs the reality. These people that come in on the fringe, thatโs not reality.
In 42 years, have you seen any dramatic changes in the community?
When the AIDS hit, that was quite dramatic. There was a time I was going to a funeral a month. People got along really well back then, but when the AIDS thing happened, you could put a cleave between them. People were afraid. They didnโt even know what caused it. You didnโt know if the guy that sweats on you on the dance floor, if you were gonna get it from him.
What about now?
Young people, they grew up in the Will & Grace era. When I was a kid, I never heard of a gay person, much less seen them on TV. So I think thatโs the main thing, people just know that itโs okay. Itโs no big thing to be gay and itโs no big thing with their friends to be gay. Itโs not stigmatized anymore, especially here where everyoneโs a minority.
When you go to the outer islands, theyโre a little more provincial than we are. Weโre very cosmopolitan in Honolulu. Weโre a major city, people are pushed together and we have to live together. Depending on the island, itโs not as free and open. I know a lot of people who come over from the outer islands, check into a hotel, just to be themselves and be gay out in public. Come to Honolulu and be gay!
Do you miss The Wave?
I do miss The Wave more as a customer than as a proprietor. The Wave was a handful. Always having to book bands and DJs. And The Wave was a fairly safe place. I told my employees over and over again, our intention was to create a safe place for people to have a good time. But there were things that blew up in those three-in-the-morning calls that I would get that would make my hair stand on end. That I donโt miss.
Let me put it this way, on weekends we would have seven or eight big Samoan doormen at The Wave and I called them my nuclear weapon. I wanted everybody to know that I had them, but I never wanted to use them. With Hulaโs, we have Lionnel.
What do you do for fun?
I love swimming in the ocean, I love hiking in the mountains. I love traveling. I love reading, going to the theater.
Do you go to other places besides Hulaโs?
Not much. When Iโm not working, I donโt feel like I want to go to a nightclub. Thereโs one gay bar I know in Kona, and I go to Kona quite often. Itโs called The Mask and itโs run by some friends. I bet you Iโve been to Kona maybe 50 times, but Iโve never been to The Mask because I just donโt feel like going to a bar.
Are you seeing anybody now?
No. Iโve been single for quite a while, but I have a nice circle of really close friends. Next month, I leave for a gay cruise, an Atlantis cruise, leaving Copenhagen and going to Germany, Estonia, St. Petersburg, Stockholm and back to Copenhagen. An ex-boyfriend of mine will be my cabin mate. We have an agreement. He gets 90 percent of the closet space, I get 10 percent.
Do you watch American Idol?
Yeah.
What do you think of Adam Lambert?
I think heโs extraordinarily talented. I think he shouldโve won.
You donโt like Kris Allen?
Itโs not that I donโt like Kris Allen, I think theyโre both pretty talented.
He [Adam Lambert] doesnโt scream too much for you?
NoโฆHe is the gay one, right?
So whatโs coming up for Hulaโs?
Weโre having our 35th Anniversary on July 9th. The theme is called โHula = Dance = Hulaโs.โ Hulaโs is all about dance and weโre gonna have as many local performers and dance troupes as we can possibly get together in one day and weโre just gonna have dance number after dance number.
How long do you want to keep doing this?
Well, I donโt have anything else to do. As long as I can do it, I guess. With the film festival I want to leave a legacy, even though Iโm not doing it anymore. I hope Hulaโs continues to be my legacy.
Iโve even toyed with the idea of selling it a couple times but the idea ofโฆI actually own the space that Hulaโs is in so I felt that, gee, I donโt want anyone else to be the owner of that space. This is going to sound egotistical, but I donโt think anyone can run Hulaโs Bar & Lei Stand as the entity that it is better than I can. So I gave up that idea fairly quickly. Itโs set up right now that I have really good management staff and promotion staff that I think will be able to continue to be able to do what itโs doing without me having my fingers in every pot and pie.
Thereโs one thing about getting older. You donโt realize youโre getting older, especially when youโre hanging out with young people all the time. Thatโs the way it is. I think of myself as their peer and then they say something like โWho is the Beatles?โ and Iโm like, what? And just for the good of business, itโs better for you not to be around when youโre getting older cause you donโt want people to think Hulaโs is populated by older people. Although I gotta say, everybody is always welcome. Our demographic is 21 to dust
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- I knew nothing about the bar business, but we took this house that was about to fall down, put a hedge around it, a lattice fence and a courtyard under this big spreading banyan tree, and started a bar.
- It used to be that people used to go to Hula's or the Wave to hook-up and now there's an alternate way of doing it and it's the Internet.
- With a beautiful Diamond Head sunset as the fabulously scenic, panoramic background to his Kaimuki home way up in the mountains, Law sat down with the Weekly to discuss his role in shaping local gay culture.