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Thailand Tourism Authority targets Canadian tourists

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The Tourism Authority of Thailand (TAT) has recently opened its 28th TAT overseas office in Toronto to target the high potential Canadian market. The occasion was also used to launch the “Amazing Thailand’s Open to the New Shades” marketing concept in Canada. The TAT Toronto Office was officially opened on 23 April, 2018.

From left: Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; H.E. Mr. Maris Sangiampongsa, Ambassador of the Kingdom of Thailand to Canada; Mr. Kalin Sarasin, Chairman of the Board of the TAT; Mr. Yuthasak Supasorn, TAT Governor; and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas; Mrs. Puangpen Klanwari, Director of TAT Toronto Office; and Ms. Lauren Howe, Miss Universe Canada 2017.

The official opening ceremony of the TAT’s third office in North America after New York and Los Angeles was attended by H.E. Mr. Maris Sangiampongsa, Ambassador of the Kingdom of Thailand to Canada, Mr. Kalin Sarasin, Chairman of the TAT Board, Mr. Yuthasak Supasorn, TAT Governor, and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.

Around 150 guests including Canadian travel companies, travel media, guests from the business community later attended an evening reception which featured a live music performance by famous Thai saxophonist, Mr.Koh Saxman, a demonstration of fruit and vegetable carving, and making of artificial flowers and carps from palm leaves.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, presented the “4D Open to the New Shades”, highlighting five categories of products: Gastronomy, Nature and Beach, Culture, Way of Life, Art and Craft.


From left (standing): Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications; H.E. Mr. Maris Sangiampongsa, Ambassador of the Kingdom of Thailand to Canada; Mr. Kalin Sarasin, Chairman of the Board of the TAT; Mr. Yuthasak Supasorn, TAT Governor; and Mrs. Srisuda Wananpinyosak, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas.
In his statement,Mr. Kalin Sarasin (above picture, centre) said, “This is our 28th TAT Overseas office. We chose Toronto, the capital city of Ontario,because it is a vibrant, multi-cultural city and one of the largest metropolitan areas in North America. We believe it will be a perfect location to cover Canada, which has been identified in our current marketing plan as a high potential market with a long average length of stay and strong purchasing power.”

In 2016, the average length of stay for the Canadian travellers in Thailand was approximately 18 days, which doubled the overall length of stay with expenditure per day of around 172 Canadian Dollars per person. Moreover, Ontario was the largest source of Canadian travellers to Thailand in 2017, with a market share of 45%.

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About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.