Southwest Airlines sees 2X surge in influencer conversations on Twitter

Read us | Listen to us | Watch us | Join Subscribe to our YOUTUBE |

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu
Southwest Airlines sees 2X surge in influencer conversations on Twitter

The aviation industry is in deep crisis as the COVID-19 pandemic forced airline companies to suspend all flights due to muted travel demand. Airline operators have been reporting consecutive quarterly losses since the first quarter (Q1) of 2020 and Southwest Airlines Co (Southwest) is not an exception. This led to a staggering 200% rise in influencer conversations on Twitter during May-October 2020 compared to the previous six months.

To navigate the catastrophic disruption, Dallas-based Southwest is resorting to new tactics by focusing on leisure travelers and started expanding new domestic routes.

In July, there was a dramatic rise in influencer conversations around Southwest on Influencer platform, led by the second quarterly loss report, following the first quarterly report. Similar to other airlines, Southwest also has been affected by the government-imposed travel restrictions, low demand of travel while maintaining social distance to prevent the spread of COVID-19 outbreak.

Another major conversation spike among influencers was noticed in October, when Southwest suffered third consecutive quarterly loss for June-August 2020. However, the company managed to trim the daily cash burn to around US$12m in October from US$30m in April.

With the appetite for travel remaining muted and pressure mounting on airline operators, several airlines have resorted to job cuts and hiring-freeze to manage costs. Southwest has stopped hiring and it was way back in March 2020 when the company posted some jobs and it did not disclose any job postings ever since.

Despite being crippled with loss, Southwest added new domestic destination routes in its network to capitalize on the potential travel demand after relaxation on air travel. A total of 11 new routes are planned out for Long Beach, Orange County, Atlanta, and Denver, starting November.

The COVID-19 pandemic has forced airlines to shift focus from business travel to leisure travel. In October, another conversation spike was noticed when Southwest announced to add nine new routes across the country in 2021, including leisure destinations in Florida, Colorado and California.

Print Friendly, PDF & Email