This week is National Travel and Tourism Week, which was established in 1983 when the US Congress passed a joint resolution designating the week to be celebrated in May 1984. In a White House ceremony, then President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with “the appropriate ceremonies and activities.”
Industry leaders and public relations professionals from the major travel and tourism trade associations were the first volunteers to manage the annual event. By January 1986, industry leaders had formed a permanent full-time office at the US Travel Association to sponsor the event and expand tourism awareness into year-round programs.
National Travel and Tourism Week is a collective effort to promote the power of travel through customized events in communities nationwide. The goal is to enhance the country’s economy, security, and perception, and recognize the cultural and social benefits created by travel and tourism.
In 2009, the first-ever US Travel Rally Day will be staged in communities nationwide on May 12, with convention and visitors bureau leaders uniting with local government and business leaders to promote the message that “Travel Matters.”