Interview with Beatriz Martínez, CEO of

Interview with Beatriz Martínez, CEO of is a leading incoming Tour Operator/DMC integrated by a team of passionate individuals. With tailor-made tours and programs that include the most important highlights of Bolivia, they seek to inspire travelers to come to this diverse and authentic country.

AfrikaansShqipአማርኛالعربيةՀայերենAzərbaycan diliEuskaraБеларуская моваবাংলাBosanskiБългарскиCatalàCebuanoChichewa简体中文繁體中文CorsuHrvatskiČeština‎DanskNederlandsEnglishEsperantoEestiFilipinoSuomiFrançaisFryskGalegoქართულიDeutschΕλληνικάગુજરાતીKreyol ayisyenHarshen HausaŌlelo Hawaiʻiעִבְרִיתहिन्दीHmongMagyarÍslenskaIgboBahasa IndonesiaGaeligeItaliano日本語Basa Jawaಕನ್ನಡҚазақ тіліភាសាខ្មែរ한국어كوردی‎КыргызчаພາສາລາວLatinLatviešu valodaLietuvių kalbaLëtzebuergeschМакедонски јазикMalagasyBahasa MelayuമലയാളംMalteseTe Reo MāoriमराठीМонголဗမာစာनेपालीNorsk bokmålپښتوفارسیPolskiPortuguêsਪੰਜਾਬੀRomânăРусскийSamoanGàidhligСрпски језикSesothoShonaسنڌيසිංහලSlovenčinaSlovenščinaAfsoomaaliEspañolBasa SundaKiswahiliSvenskaТоҷикӣதமிழ்తెలుగుไทยTürkçeУкраїнськаاردوO‘zbekchaTiếng ViệtCymraegisiXhosaיידישYorùbáZulu

.Travel: What does your company specialize in and where are you based?

We are a company based in La Paz, Bolivia, and we specialize in providing private tours and services. We excel at designing tailor-made programs in a diverse destination like Bolivia.

.Travel: Who is your core target audience?

Our main target audience is travelers looking for quality and personalized services. Our private tours allow us to provide dedicated attention to our travelers.

Copacabana - Vista desde el Calvario

Copacabana – Vista desde el Calvario

.Travel: How would you describe your main business identity, and what are your core values?

Our main purpose is to inspire travelers to come to Bolivia by offering unique experiences and high-quality services while nurturing and respecting our planet. We are committed to responsible sustainable tourism, conducting our business in a socially- and environmentally-friendly manner. We employ people from the local communities, promoting the generation of jobs and a fair distribution of benefit. Our commitment to sustainability has been supported and verified by a Sustainability Certificate Award issued by Travelife, where all partnership requirements have been met.

.Travel: Let’s talk about the type of tours and destinations that you sell and that are most in demand.

Well, Bolivia is becoming a main destination by itself, and not only a part of the “package of multi-countries,” like it used to be some years ago. The reason? It’s a really diverse country with extreme landscapes, a great biodiversity and an authentic living culture. It is the most traditional territory in South America, as the majority of its population is indigenous and conserve their ancestral habits.

Our programs include the most important highlights of Bolivia: Salar de Uyuni (Salt Flats), Lake Titicaca (Isla de Sol), La Paz, Sucre, Potosí, Tiwanaku, Madidi National Park (Amazon Rainforest), Jesuit Missions, and also Cusco and Machupicchu in Peru. We have become experts connecting Bolivia and Peru (and vice versa). Of course, one of the most requested destinations is the breathtaking Salar de Uyuni.

Salar de Uyuni

Salar de Uyuni

.Travel: You are today a leading provider of tailor-made tours to Bolivia, and you are clearly passionate about your country. How did you achieve this position, and how and when did it all start?

I have dedicated almost all my life to promote Bolivia as a touristic destination. I started working in the tourism industry more than 3 decades ago, and this allowed me to gain an invaluable experience and a solid reputation.

In my latest project, Hi Bolivia!, I recruited a team of responsible and creative professionals in order to find innovative ways to offer touristic services. My inspiration comes from creating unforgettable experiences for the travelers, and applying the gained experience from all these years.

. Travel: What trends and developments are impacting the tourism sector and your business today?

• Experiential tours and activities
• Sustainable adventure travel
• The customers’ behavior shift to mobile
• Social proof

HiBolivia Website screenshot

HiBolivia Website screenshot

.Travel: A successful tourism promotion strategy requires having an attractive and effective website. How does your website differentiate itself? Do you have any tips for other holiday providers?

Regarding our website, we could say that we try to keep it simple and clear. We tried to include the most important information about Bolivia and our services. We try to go straight to the point, avoiding too much information that might end up confusing travelers. What we show is an idea of the type of tours and experiences that we are capable of designing, but we don’t close or limit our offer only to those sample trips. However, we are planning a major re-design in the short-term future.

.Travel: How and when did you find out about .travel and began to work with us? What has been the development?

We were looking for a domain name for our company, and we noticed the new .travel extension. We liked that the extension was the right fit for our business industry. In addition, we found that it was easy to choose the exact name we wanted since the .com domains were completely saturated. Sometime later we registered another .travel domain,, in order to enlarge and enhance our SEO strategy.

bolivia logo

.Travel: Choosing the right domain/brand on the Internet is the first step to online success. In your view, what are the main benefits that the .travel domain offer to your website and business?

• Mid and long-term advantages in the SEO area.
• An extension that matches our business activity and identity.
• Higher chance to choose the exact domain name you need since .com domain names are really saturated.