The American Society of Travel Agents (ASTA) has unveiled the latest weapon in its education and business marketing arsenal, the Travel Agency Consultancy Fee Course.
The 14-part online program has been created to assist ASTA’s travel agency members in transforming themselves from a commission-based business model to a consulting-fee business model.
Presented by Nolan Burris, renowned industry author and educator, this multi-media course takes insights from ASTA agency research and consumer research from Burris’ company, Future Proof Travel Solutions.
“This course couldn’t come at a better time for travel agency owners and managers,” said ASTA President and Chair Chris Russo.
“The course breaks out in plain English the importance of transforming to a consulting-fee business model and then goes about explaining how to achieve it.
“With the slowdown in travel, it is the perfect time to take inventory of your business and business model and determine whether you need to change course as an agency.
“If the answer is yes, then there’s no time like the present and no better program to get you to your end goal-increased profitability.”
Continuing in its mission to create a profitable industry in which to do business, ASTA saw the need to incorporate the association’s key research findings into a single actionable program that travel agents could easily translate into a new business model.
To better assist members in developing their own progressive fees strategy, the program integrates a variety of online and print course materials, which ASTA members can review at their own convenience.
Each course component includes a short Web cast and accompanying text, along with interactive spreadsheets travel agents can use to analyze their own business.
The course covers the following subjects: the pros and cons of charging fees; fee models and fee-based services; corporate travel and fees; corporate-specific fee models; frontline agent challenges; marketing fees; and incorporating fees into marketing and business plans.
Future Proof Travel Solutions, a division of Visionistics, provides the travel industry with skills training and strategic planning.
The Travel Agency Consultancy Fee Course is funded through the ASTA Foundation, an education-based subsidiary of ASTA. It is available to members on ASTA.org