At the Dubai Leisure Roadshow on November 21 in New Delhi, India, an 18-member delegation was present and included: 3 major attractions – Dubai Parks and Resorts PJSC, IMG Worlds of Adventure, and Le Perle Theatre; key DMCs – Arabian Adventures, Best Value Tourism, Desert Adventure Tourism, Lama Desert Tourism, Rayna Tourism, Red Apple Middle East Tourism, White Lilies Tourism, White Sands Tours & Travel; and hotel brands – Accor Hotels, Luxe, Middle East, Atlantis The Palm Hotel & Resort, Jumeirah Group, Kempinski Hotel (Majid Al Futtaim Properties), RODA Hotels & Resorts, and Rose Garden Hotel Apartments Albarsha.
Khalid Mansoor Alawar, Assistant Manager of Proximity Markets International Operations for Dubai Tourism said that Dubai had attracted 1.8 million tourists from India in 2016 and has seen a 20% growth rate so far this year. The target is 2 million by end of 2017, he added, saying that the aim is to position Dubai as the world’s premier family destination and safest city in the world. The “Be My Guest” advertising campaign starring Bollywood super star, Shah Rukh Khan, has already reached 10 million views on, which is huge for destination awareness among consumers. The destination boasts its culture, sightseeing, gastronomic, and entertainment experiences in the video.
Archith Nair, Director of Sales for the La Perle Live Show, made its debut at the India market since its opening in September. The show is an interactive theatre experience which is a not to be missed when in Dubai. With its one-of-a-kind theatre built in the heart of Al Habtoor City, La Perle is the region’s first resident show, featuring a cast of 65 artists, each bringing their own unique set of skills to the performance, ranging from acting, acrobats, aquatics, and aerial stunts.