Great prospects for a resurgent Greece, research reveals

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Written by Linda Hohnholz

Great prospects for a resurgent Greece, research reveals

Greece’s tourism has seen a bumper year in 2017, and the prospects for 2018 are even more positive, according to an annual survey released at World Travel Market London, the leading global event for the travel industry, Monday 6 November.

Research among the travel trade found that 35% of respondents are looking to have business conversations with Greece – with 83% of those expecting to sign contracts with Greek exhibitors at WTM London

Furthermore, 38% predict their company will do more business with Greece in the coming year.

Greece was also popular among members of the trade when it came to their own holidays this year, as it was in the top three destinations for breaks of five nights or more, alongside Italy and Spain.

A similar poll carried out among UK holidaymakers found that almost half (48%) were interested in visiting Greece, which came third on the wish list, behind Italy (60%) and the US (54%).

Tourism to Greece has performed strongly in 2017, as holidaymakers have sought more stable countries.

The Top 100 City Destination Ranking WTM London Edition, by Euromonitor International, released tomorrow (Tuesday 7 November) at WTM London says Greece is benefiting from instability in other countries.

“Spain, Greece and Italy are performing strongly, as they offer a similar climate to affected countries such as Turkey, Egypt and Tunisia,” the report reveals.

The report said the Greek city of Heraklion will be the strongest performing city in Europe in 2017, as visitor arrivals are forecast rise by more than 11%, while Athens will see arrivals increase by 10%.

The Greek National Tourism Organisation expects a record-breaking 30 million international visitors to Greece for 2017 – up 7% year-on-year – because the destination has invested in its tourism industry and improved its image overseas.

For the last two years, Greece’s growth has been nearly twice the global industry average of 3.9%.

The GNTO is also sponsoring the WTM London International Media Centre, as it looks to increase its global profile to attract more tourists to the destination.

WTM London’s Paul Nelson, said: “It is encouraging to see Greece rated so highly by the travel trade when it comes to plans for business conversations and deals.

“The positive sentiments for 2018 follow robust growth in 2017 and demonstrate the value of investing in tourism products and marketing.”

For the WTM Industry Report, there were 1,622 respondents, drawn from the trade around the world. For the consumer report, there were 1,025 respondents, who were representative of the UK population, and who had taken at least one holiday this year.

•GNTO stands at WTM London: EU1200, EU1250

eTN is a media partner for WTM.

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Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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