The upcoming staging of the International Tourism Trade Fair is presenting India as the FITUR partner country. This global power is a rising destination for business, trade and tourism. We thus establish a broad field of joint action in the most significant spheres of representation and communication of this major event in the tourism industry which, organized by IFEMA, will be staged from 17 to 21 January at Feria de Madrid.
This collaboration provides a close tie by linking the India brand to the International Tourism Trade Fair, allowing the new FITUR partner, whose presence has increased more than 30% at the Fair, to make the most of the event’s exceptional promotional potential and capitalize on it. In this way the Asian country, under the slogan of ‘Incredible India’, will enjoy an important international showcase for promoting the destination.
Last year was the 60th anniversary of the establishment of diplomatic ties between Spain and India. Both countries are now forging ever closer ties through this alliance. The Asian country, with robust 7% growth in the past year, offers multiple business possibilities and is inviting companies to invest, especially those from industries where the country is a leading global power, prominent among them infrastructures, rail transport and tourism.
The ‘FITUR Partner’ initiative was implemented in 2016 and offers participants in the Trade Fair the opportunity of entering into a partnership program, which, through its communication strategy, provides the destination with the utmost dissemination and reach.
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