South African Tourism’s new Brand Ambassadors – Bheki and The Princess – opened the stand at World Travel Market (WTM) 2017.
The ambassadors represent characters from South African Tourism’s new brand film which places people at the heart of the South Africa story. The film focuses on Bheki, a young Mbhaco (a traditional Xhosa wedding gown) maker who travels the country in search of inspiration for an Mbhaco for the Princess.
The film will be screened in South African Tourism’s exclusive on-stand cinema throughout WTM, and the brand ambassadors will welcome delegates to the stand.
Bheki and The Princess try out virtual reality headsets at the South African stand at WTM.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- The ambassadors represent characters from South African Tourism's new brand film which places people at the heart of the South Africa story.
- Bheki and The Princess try out virtual reality headsets at the South African stand at WTM.
- The film will be screened in South African Tourism’s exclusive on-stand cinema throughout WTM, and the brand ambassadors will welcome delegates to the stand.
