ITB Berlin Convention Market Trends & Innovations

As a leading think tank of the global travel industry, the ITB Berlin Convention Market Trends & Innovations has become an important meeting place for decision-makers.

As a leading think tank of the global travel industry, the ITB Berlin Convention Market Trends & Innovations has become an important meeting place for decision-makers. The successful concept of the worldโ€™s leading travel industry convention continues with three new aspects supplementing it in 2009.

This is the first time that this leading event, the ITB Berlin Convention, is to devote an entire day to Corporate Social Responsibility (CSR) in tourism. Professor Dr. Roland Conrady, science head of the ITB Berlin Convention Market Trends & Innovations said, “CSR is not a fad, instead it is a pre-condition for ensuring long-term, economic success, and that companies can compete.” The first ITB Berlin CSR Day will exclusively present the results of a survey on consumer price awareness with regards to CSR. Leading keynote speakers will present their experiences and visions. The event will also focus on best practices and experiences in other sectors, and will put forward concrete suggestions for making CSR work in the tourism industry.

The new program item, MICE, is sure to stir up great interest at the Business Travel Days. For business travel planners, meetings, incentives, conventions and events are becoming ever more important. Tourism industry experts will be discussing every aspect of this dynamic growth market. All the major exhibitors addressing convention, meetings and incentives issues will be at the ITB Berlin, which represents an ideal platform for business travel planners, where they can receive first-hand tips.

The ITB Berlin Tourism and Culture Day will also provide a fresh impetus. For the first time, numerous sessions at the ITB Berlin Convention will illustrate how the potential, which tourism and culture has to offer, can be combined and exploited. This event will be held under the aegis of Ruhr.2010, the official partner region of the ITB Berlin 2009.

From March 11-15, 2009, under the slogan of “Where the world shapes the future,” there will be nearly 80 outstanding events taking place with more than 200 speakers.

The ITB Berlin Convention Market Trends & Innovations is based on a fourfold concept: the outstanding travel technology conference entitled PhoCusWright@ITB, held in collaboration with a leading US consultancy, the ITB Berlin Business Travel Forum, destination themes and the successful theme days, i.e. ITB Berlin Future Day, ITB Berlin Hospitality Day and ITB Berlin Aviation Day.

Visitor attendance at last yearโ€™s ITB Berlin Convention Market Trends & Innovations, with its attractive program, high-ranking speakers and panel guests from business and politics, was remarkable and reached record levels. A total of 11,000 trade visitors from around the world took part, an increase of 25 percent over last year.

The ITB Berlin 2009 will be taking place from March 11-15. The period from Wednesday to the Friday is reserved for trade visitors. More details are available at www.itb-berlin.com .

ITB Berlin Convention Market Trends & Innovations

As of early January Messe Berlin will be offering a limited number of attractive full service travel packages for visits to the ITB Business Travel Days 2008. Costing 209 euros, 40 Business Travel buyer packages will be available to travel and office managers.

As of early January Messe Berlin will be offering a limited number of attractive full service travel packages for visits to the ITB Business Travel Days 2008. Costing 209 euros, 40 Business Travel buyer packages will be available to travel and office managers. Packages will include a first class return ticket to Berlin with Deutsche Bahn, a single room and breakfast for one night at the 4-star Superior Dorint Hotel Sanssouci in Berlin-Potsdam, admission to an outstanding range of seminars, and use of the hotelโ€™s bus shuttle service to and from the Berlin Exhibition Grounds. Applications can be made on the ITB Business Travel Days website atย  www.itb-kongress.de/ businesstravel.
The fourth ITB Business Travel Days will be taking place from 5 to 9 March 2008 and will target travel managers in executive positions, office managers, suppliers and junior members of the industry. The programme agenda includes panel discussions, workshops dealing with practical aspects at the workplace, organised by the VDR Academy, the Institute for Business Travel. A specialist conference for business travel and mobility management by this member organisation of the Chamber of Industry and Commerce will also be taking place for the first time. Executives responsible for business travel, events and mobility management will be debating issues of online booking, efficient event organisation, travel safety and vehicle pool management in mainly open forums. Holders of a trade visitor pass at the ITB Berlin will be granted free admission to all seminars at the ITB Business Travel Days.
The ITB Business Travel Days have established themselves as a platform for the business travel segment. At the ITB Berlin 2007 more than 2,000 trade visitors came to find out about the latest industry developments. The trade magazine BizTravel, published by VW-Verlag, is the media partner of the ITB Business Travel Days 2008, as are the trade magazines Mobilitรคtsmanager, Tempra, travel manager and Business Travel Europe.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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