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Ciao Roma! W Hotels sets its sights on Italy


W Hotels Worldwide, the contemporary design-led lifestyle brand, today announced plans to open W Rome, offering a unique twist on La Dolce Vita in the capital city. Marking the first time that the iconic W sign will land in Italy, W Rome will be developed by Omnam Group through a real estate fund managed by Kryalos SGR. The hotel is set across two historic buildings in the energetic Via Veneto neighborhood and will connect guests to what’s new and next in Rome as of 2021.

“Rome is one of Italy’s most stylish and fashionable cities, and therefore a perfect destination for the W brand,” said Jenni Benzaquen, Vice President, Luxury Brands, Europe for Marriott International. “With its boundary-breaking design, buzzing spaces and unique style, W Rome will inject a new and decidedly social style of modern luxury to the Roman hospitality scene.”

Ideally situated near the famous Spanish Steps and the fashionable boutiques of Via Condotti, W Rome will soon be the city’s must-visit location for locals and global nomads to mix and mingle. As a longstanding hub of Roman social life, Via Veneto has been the destination for pleasure-seekers for decades, offering guests the latest in fashion, a thriving dining scene, chic cafés and fabulous late-night haunts. Set to become the buzzing centerpiece of the neighborhood, the hotel will feature 159 stylish guest rooms and suites, including a decadent Extreme WOW suite (the brands take on the traditional Presidential Suite).

On its expansive rooftop, W Rome will feature a signature destination bar where style-savvy guests and local trendsetters can take in sweeping cityscape views and enjoy the brand’s playful approach to cocktail culture. Social spaces at W Rome include the W Living Room (the W brand’s spin on the hotel lobby) along with two vibrant restaurants and over 120 square meters of ultra-modern event space. A FIT® workout facility and a spa will offer W guests a chance to relax or work up a sweat. Throughout the hotel, guests will have unlimited access to the brand’s signature Whatever/Whenever® service, delivering whatever they want, whenever they want it.

“This collaboration reflects our ambitions for this distinctive landmark development, and we could not imagine a better or more qualified operator than Marriott International and its phenomenal W Hotels brand,” said David Zisser, Founder and CEO of Omnam Group. “The combination of the central location and beauty of this historic building, together with the distinct personality and cutting-edge style of the brand, presents a prime opportunity to provide a new luxury hotel experience in Rome.”

W Rome will span two adjacent 19th century properties on Via Liguria. Originally intended for residential use, the commanding buildings previously operated as a hotel, as well as offices for government ministries and private companies. The structures will be carefully renovated and re-imagined to refresh the historic elements, while infusing the W brand’s bold and inspiring design philosophy.

“This latest signing shows that even in mature markets like Rome, W Hotels is fortunate to collaborate with visionary developers such as the Omnam Group who are equally passionate about creating an exciting and original hospitality experience,” said Carlton Ervin, Chief Development Officer, Europe, Marriott International. “The choice of W Hotels for their prime development, reflects our shared confidence that the brand’s inimitable offer will be perfectly attuned to this spectacular city to meet the needs and desires of future travelers in the Italian capital.”
“We are particularly excited to welcome the first W hotel in Italy, located in one of our most iconic buildings in Rome. Once again, this confirms Kryalos as a trusted and capable collaborator for leading international brands aiming to debut and set roots for successful growth in Italy,” said Paolo Bottelli, CEO of Kryalos SGR.

This announcement reaffirms the unstoppable growth of the brand in Europe, where W Hotels currently operates seven properties. Ten new W hotels are planned in the region, with the arrival of W Tel Aviv in early 2018, the opening of W Hotels in Madrid, Belgrade and Portugal’s stunning Algarve coast in 2019, followed by Prague and Budapest in 2020. In addition to Rome, W Hotels is also slated to debut in Marbella and Edinburgh in 2021. W Hotels boasts a worldwide portfolio of more than 50 properties and is on track to reach 75 hotels by 2020.

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Chief Assignment editor is OlegSziakov