‘Week Ends in Gdańsk‘ is the slogan of the newest campaign launched by the city of Gdańsk, Poland, to encourage international tourists to spend autumn weekends in the City of Freedom.

Each year, Gdańsk is visited by more and more tourists from abroad, mainly from Germany, Scandinavia and the United Kingdom. City authorities are eager to host even more visitors, especially during autumn and winter periods.

The promotional video – the key element of the campaign – was produced as a fairy tale, depicting Gdańsk as a magical place shrouded in mystery. The characters in the video are people of all ages who, during their stay in Gdańsk, experience intriguing adventures. The story is complemented with music specially composed by Marek Kuczyński, a well-known composer from Gdańsk. The video production is part of the website campaign of the acclaimed tourist publishing house Lonely Planet.

“What sets Gdańsk apart from other equally beautiful, historically and culturally rich European cities is its unusual, magical atmosphere that simply cannot be described. All it takes to feel the atmosphere and immensely enjoy the city is just one weekend. And this is what we want to communicate through the campaign’s planned activities,“ says Anna Zbierska, Deputy Director of the Department of Promotion and Social Communication at the Gdańsk City Hall, the campaign’s director. “Dancing shipyard cranes, the pirate inviting you to the galleon deck, the Teutonic Knight lost in the forest or the mysterious lady from the Wisłoujście Fortress. All of this lifts the veil of mystery, inspiring further exploration of Gdańsk.“

The “Week Ends in Gdańsk” campaign includes mainly internet activities. As a part of the campaign, a dedicated landing page related to city-break tourism has been created, available at http://week-ends.pl/en/ in four different language versions. A Google AdWords campaign and an international influencers campaign have also been implemented. All the activities will be complemented by creative press kits sent to selected foreign media related to travel and tourism, as well an Instagram contest with prizes, such as weekend stays in selected hotels in Gdańsk and even a week-long stay at the Hampton by Hilton Gdańsk Hotel.

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All the activities will be complemented by creative press kits sent to selected foreign media related to travel and tourism, as well an Instagram contest with prizes, such as weekend stays in selected hotels in Gdańsk and even a week-long stay at the Hampton by Hilton Gdańsk Hotel.
And this is what we want to communicate through the campaign’s planned activities,“ says Anna Zbierska, Deputy Director of the Department of Promotion and Social Communication at the Gdańsk City Hall, the campaign’s director.
‘Week Ends in Gdańsk‘ is the slogan of the newest campaign launched by the city of Gdańsk, Poland, to encourage international tourists to spend autumn weekends in the City of Freedom.