The “Unlimited Turkey” campaign begins today targeting experienced travelers in North America seeking endless possibilities in a destination.
This marketing campaign includes billboards in prominent outdoor locations as well as advertisements on television, in print (nationwide glossies, the travel sections of leading dailies, travel trade media) and on double decker buses throughout key U.S. markets. The ÖYKÜ Agency and Global Advertising Strategies were awarded the North American creative, media buying and planning advertising account.
The strategy behind this new campaign is to reach the demographic that travels to the Mediterranean region by communicating Turkey as an eclectic destination with modern cities, beaches, historical landmarks and mountains that have the old-world European charm. It’s about selling a lifestyle.
“This integrated campaign will position Turkey as the go-to destination for anyone wishing to experience the history and allure of European culture,” said Hasan Zongur, Director for Turkish Culture and Tourism in New York. “Turkey’s tourism product is composed of harmonious, compatible components which appeals to all types of travelers. Our destination offers some of the finest beaches, mountains and cities such as Istanbul, Cappadocia, Antalya, Mt. Ararat and the Black Sea region.”