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“Destination Milan” created to promote city as conference venue

Written by editor

Fiera Milano Congressi, in conjunction with hotels offering business facilities, has come up with DESTINATION MILAN, a project aimed at promoting Milan as a conference venue, optimizing all its areas

Fiera Milano Congressi, in conjunction with hotels offering business facilities, has come up with DESTINATION MILAN, a project aimed at promoting Milan as a conference venue, optimizing all its areas of potential. A brand that “brings together” one of the Europe’s leading conference organizers – Fiera Milano Congressi, a company belonging to the Fiera Milano Spa group created in 1994 to manage convention centers – and 18 hotels (four-star, four-star superior, and five-star) equipped with conference venues. Objective: to guarantee the city’s ability to meet all needs, catering also for small to medium conferences and similar events, with top levels of professionalism and service.

Destination Milan ( thus becomes a unique point of reference for conference, convention, and event organizers, guaranteeing an integrated service, which not only meets the demand for conference venues, but also hotel accommodation, venues for gala evenings, sightseeing tours of the city and its surroundings, as well as other tourist activities.

“Milan deserves a project like Destination Milan” stated Maurizio Lupi, CEO of Fiera Milano Congressi. “Because it deserves the chance to enhance its visibility as a venue for international conferences and events. We have all the necessary requirements here. And that’s why Fiera Milano Congressi has started this network, acting as a single contact to promote our facilities and channel the demand towards the venues most suited to the event, offering accommodation at competitive prices and organizing concerts, trips to the theatre, and gala suppers.

Fiera Milano Congressi caters to large-scale conferences of an international caliber. Destination Milan, by implementing a permanent synergy with the city’s top venues capable of effectively meeting the needs of a market sector made up of events of no more than 500 delegates but which nonetheless represent 70 percent* of the global conference market, will enhance what the city has to offer, putting to use – for the benefit of all and with a substantial return for the city’s economy – many areas of potential, which are only partially exploited today.”

Destination Milan, therefore, springs from the desire to meet a specific market demand: publicizing the fact that Milan is fully equipped with organized conference facilities at the service of the organizer and capable of offering economic and organizational benefits.

Since 2002 with MIC – the Milan Convention Centre, Fiera Milano Congressi has created Italy’s leading conference center, propelling Milan into the closed circle of cities favored by meeting planners as venues for large-scale international conferences. And it has shown that this activity can be profitable.

Now, with Destination Milan, Fiera Milano Congressi – which has up to now managed a total of four conference centers (MIC – Milano Convention Centre in fieramilanocity, the Stella Polare conference centre in fieramilano, Spazio Villa Erba in Como and MoMec – Montecitorio Meeting Centre in Rome), and the major hotels of Milan will be working together at the service of their native city: Milan.