Best Western International – Asia has announced the partnership with Mohammad Bin Haider Group to open the first two Best Western Premier hotels in the Middle East in May 2009.
Best Western International is currently rebranding a 282-rooms-and-suites Dhow Palace Hotel in Bur Dubai. The rebranding process is expected to be completed within 60 days and the hotel is scheduled to open its door to welcome the first guests as Best Western Premier Dhow Palace on May 1, 2009. The hotel will offer newly-refined superior standards, amenities, and services complemented by four restaurants, a bar, a health club, a rooftop swimming pool, and magnificent meeting rooms.
In addition, Best Western will also brand a newly-built deluxe Best Western Premier Creek, Bur Dubai, scheduled to be open in May 2009. The hotel is peacefully located in the desirable Dubai neighborhood and is comprised of 210 rooms and executive suites.
Both hotels are centrally positioned in the heart of Bur Dubai’s commercial district. This puts guests in easy reach of the airport, World Trade Center, Bur Juman Shopping Mall, and other prominent landmarks and attractions.
“We are very thrilled to make our entry to the Middle East market with two such fine examples of Best Western Premier. They bring something new to the Middle East in terms of the total package of location, product, and service quality coupled with outstanding value for money,” said Mr. Glenn de Souza, Best Western International vice president international operations Asia.
Best Western Premier Dhow Palace and Best Western Premier Creek have joined Best Western’s upscale “Best Western Premier” brand, which offers comprehensive top-quality modern amenities to cater to the demands of discerning business and leisure travelers amidst stylish architectural design reflective of its destination’s very own distinct personality.
With a target to become Asia’s largest hotel chain, Best Western aims to have 50,000 rooms in 22 targeted countries across Asia and the Middle East by 2011.