Thailand’s new tourist goals

thailandwoman
thailandwoman

Having reached the threshold of over 30 million tourists per year, ranking in the lead in ASEAN countries and with a view to reach 42 million in 2020 (Euromonitor source), Thailand has implemented the diversification policy of territories by proposing the knowledge of areas outside the country’s circuits so far enjoyed by tourists.

The proposal is reflected in a promotional campaign that is already in place (or seems to be) in Italy through television documentaries focusing on North Thailand destinations, rural villages, green mountains, cultural centers, and cities rich in history. The campaign features rural people who are guardians of nature and respect the animals, doing such things as redeeming enslaved elephants that are engaged in tourist activities and bringing them back to their natural lives in the forests.

The announcement of the new goals was given by Thailand’s Tourism and Sports Minister of Thailand, Kobkarn Wattanavrangkul, at the recent annual Tourism Congress held in Chiang Mai, a city full of history, and today favored by young local and foreign artists whose activities could elevate Chiang Mai to the notoriety of an already-known ASEAN country.

The Minister’s sensibility and foresight believes that the growing number of repeat tourists, living an experience as local people around the proposed new destinations, could strengthen and enrich their knowledge of Thai destinations. The validity of the various proposals by Minister Kobkarn has already proven successful.

TAT’s latest initiative: Women’s Journey in Thailand

The “Women’s Journey Thailand 2017” campaign was launched recently at a gala welcome reception held at Nai Lert Heritage House in the heart of Bangkok at the presence of Minister Kobkarn Wattanavrangkul and Mr. Yuthasak Supasorn, TAT Governor. The occasion was to introduce 56 well-known lady celebrities and lady bloggers who are celebrities from all around the world, and are appointed representatives of Thailand. Their mission will be to boost female visitors from around the globe to visit Thailand.

Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and South Pacific, said: “Today, women are significant decision-makers and influential with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can be the ideal destination. The “Women’s Journey Thailand” campaign which will showcase how women travelers can enjoy these products and services at very attractive prices when they visit Thailand. In August, a mobile app, which can be downloaded after registering for the access code, will get registrants a “Welcoming Package” that will include a list of “goodies” to choose from.

TAT is launching many other activities as part of the campaign, including: a Lady Golf Challenge, Thailand through Her Eyes, and Lady in Thai Fabrics. TAT has also appointed Ms. Nattaya Boonchompaisarn, or Grace, the winner of the FACE Thailand Season 3, as an honorary representative to inspire female travelers all around the world to explore the variety of quality products and services the country has to offer for this segment.

TAT classified the products and services for women travelers into seven categories: accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment, such as, theme parks; lifestyle activities, such as, handicraft workshops and fitness; and transport services: airlines and car rentals.

About the author

Avatar of Mario Masciullo - eTN Italy

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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