Cape Town scoops seven top TripAdvisor awards


As Cape Town prepares to welcome the world to the 2010 FIFA World Cup™, the Mother City is still emerging as a global travel favorite, with a string of fresh accolades to boost its top destination reputation.

Hot on the heels of an accolade from (Cape Town was ranked sixth in their Top 29 Cities for Men 2010); Cape Town has been commended with seven TripAdvisor Awards. TripAdvisor is a user-generated site, which allows travelers to rate tourism experiences. Said Cape Town Tourism CEO, Mariette du Toit-Helmbold: “Online opinion is certainly one of the toughest review trenches, so these awards are truly the ultimate testimony to public favor and a sure endorsement for visitors to the 2010 FIFA World Cup™ to include Cape Town on their itinerary.”

TripAdvisor is the world’s largest travel review site and, for many, it is a premier source of independent, user-generated travel information on the tourism landscape.

In the TripAdvisor Traveler’s Choice Awards for 2010, Cape Town has been named:

• Twenty Fifth in the 25 Best Destinations in the World
• First in the Top 25 Destinations in the Africa category
• Sixth in the Top 25 Destinations in the World Chosen by Europeans
• Sixth in the Top 10 Beach & Sun Destinations in Africa
• Second in the Top 10 Culture & Sightseeing Destinations in Africa
• Fourth in the Top 10 Outdoor & Adventure Destinations in Africa
and last but not least
• Second in the Top 10 Food & Wine Destinations in the World

Said Du-Toit Helmbold: “We are extremely lucky to live and work in Cape Town. And there has never been a more exciting time to visit Cape Town. TripAdvisor is a trusted source of information worldwide and for Cape Town to have won seven awards from their stable, a mere 37 days before kick-off of the 2010 FIFA World Cup™, is phenomenal.”

Previous visitors to Cape Town are unlikely to be surprised by the series of wins. Cape Town has a variety of attractions and a natural aesthetic appeal. Winter is, in many ways, the time Cape Town is at its secret best, trading sun-worshipping for gourmet food and endless good wine. Cape Town also offers world-class shopping venues, several morning markets, adventure activities, walks along the beach or through fragrant forests, and, as one of the oldest cities in South Africa, it is a melting pot of architecture, culture and traditions, and a model for future sustainability in Africa.