Sunway Hotels & Resorts banks on Japanese market

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Sunway Hotels & Resorts, an Asian hospitality group, projects a 40 percent increase in room nights by 2018 with the appointment of Tokyo-based travel consultancy, as part of the company’s market growth strategy and to capitalise on the outbound Japanese travelers to Malaysia, Cambodia and Vietnam, where it has major operations.

The strategic partnership demonstrates Sunway’s long term commitment in developing the Japanese outbound market. “This will further strengthen Sunway’s presence and we look forward to building on deep relationships and leverage of the extensive network Mac Marketing Service has in Japan; and to develop new opportunities from previously untapped segments like the senior travellers and student groups”, said Albert Cheong, CEO of Sunway Hotels & Resorts. “Recognising that growth in the Japanese market will remain moderate in the near term but it will still be a major source market requiring maintenance of marketing and promotional activities,” Albert added.

 

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Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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