From July 26th to 30th, ProColombia and Marca País bring the joy, music and flavor of Colombia to Paris Plages, the summer event for Parisians and visitors, in the heart of the City of Light. The backdrop is the emblematic Champs Elysees.
For five days, Parisians and tourists will be able to enjoy the color and the joy of a Colombian beach on the banks of the River Seine, in the heart of Paris. The #Colombiamiamor beach will extend along 100 meters, between Les Invalides and Alma bridges.
Paris Plages is one of the most traditional summer dates among Parisians. Since 2002, every summer, the banks of the Seine become an artificial beach, ready to host tourists and leisure activities.
“This is Colombia’s year for international promotion. The world is closely following our process of transformation and the France-Colombia Year is proof of the interest that exists for the country’s cultural and tourist offer, as well as the business opportunities that are opened thanks to the peace process. ProColombia has developed a very important agenda on this second half of the year, in order to support Colombian entrepreneurs in the French market.
Paris Plages is a unique showcase, but we will also be present at other events such as Salon du Chocolat; a Business Matchmaking with 200 Colombian entrepreneurs and 200 businessmen in Paris, and we will also be accompanying businessmen from the regions of Colombia to the key events of tourism promotion”, said Felipe Jaramillo, president of PROCOLOMBIA.
The Colombian beach will be divided into nine different spaces, which will allow visitors to enjoy countless samples of Colombian culture and options, such as reading a good book by Gabriel Garcia Marquez reclining on a hammock with the view of the Eiffel Tower, or enjoying the country music, and even learn to dance salsa with some of the best teachers of this rhythm.
The variety of products imported from Colombia will allow visitors to the beach to know some of the products of the country’s exportable offer such as bathing suits, cosmetics and handicrafts from different regions of the country, in addition to the typical food tastings, exotic fruits and natural juices to quench the thirst of the Parisian summer. The smaller ones will also entertain themselves with traditional Colombian games like ‘La rana’, as well as a collective space enabled to paint.
The beach will be inaugurated on July 26 at 7:00 p.m. and will count with the participation of the Colombian Ambassador to France, Federico Renjifo, and ProColombias’s President, Felipe Jaramillo.
The second half of the France-Colombia Year began on France last june after the State visit of Colombian President, Juan Manuel Santos, for the Economic Forum Colombia France held in Bercy.
Then came the successes of Colombia’s participation as a guest country in Mode City, the most important lingerie and swimsuit fair in Europe, with a delegation of 23 companies led by ProColombia that inaugurated some of the runways.
Esteban Cortázar brought the Colombian essence to the mythical Colette store, one of the most admired showcases in Paris recognized as trend generator, located in Rue Saint Honoré. Cortázar made a careful selection of the Colombia´s exportable offer, exportable offer, such as handicrafts, accessories, food and candies, as well as a collection designed by himself.
Among the other activities scheduled by ProColombia this year are the Maison & Objet Fair (September 8th to 12th), the Mipcom Fair (October 16th to 19th), the Chocolate Hall of Paris (From October 28th to November 1st), and the Macrorrueda business conference in Paris (October 17th and 18th).
The participation of Colombia is led by the Ministry of Culture, and its technical chair of the Intersectorial Commission responsible for the implementation of the The France-Colombia Year 2017, as well as the Commissioner-General, delegated by the Colombian government, Fabián Sanabria.
The Intersectoral Commission is also composed by the Ministry of Foreign Affairs, the Ministry of Commerce, Industry and Tourism; The Ministry of National Education and the Administrative Department of the Presidency of the Republic. Likewise, it has the support of state allies, such as ProColombia and the Colombian Embassy in France, and public and private sponsors of the institutional, business and media sectors.
In the French case, the team in front of this task is led by Commissioner-General, Anne Louyot, and the French Institute, the agency of the Ministry of Foreign Affairs for cultural diplomacy, which for more than thirty years has carried out the initiative of the Cultural Seasons (Saisons culturelles), which in this edition, have the support of the Ministry of Foreign Affairs and International Development; The Ministry of Education, Higher Education and Scientific Research; The Ministry of the City, Youth and Sports; The Ministry of Agriculture, Agri-food and Forestry, the Embassy of France in Colombia and the Network of French Alliances of Colombia.